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	<title>Versa Creations Marketing &amp; Advertising Blog</title>
	
	<link>http://www.versacreations.net</link>
	<description>Build Success through Smart Marketing!</description>
	<pubDate>Sat, 08 Nov 2008 01:01:15 +0000</pubDate>
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	<language>en</language>
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		<title>Great Ad 19: Wide Eyes Sea Turtle &amp; Clownfish</title>
		<link>http://feeds.feedburner.com/~r/versacreationsblog/~3/444349177/</link>
		<comments>http://www.versacreations.net/advertising/379/great-ad-19-wide-eyes-sea-turtle-clownfish/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 13:12:15 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
		
		<category><![CDATA[Great Ads]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=379</guid>
		<description><![CDATA[Don&#8217;t click on these 2 ads to see the enlarged version first. That will burst the suspense bubble right away. Make a guess at what the sea turtle and clown fish are staring at, with their eyes super big and round?


Agency: Publicis Conseil, Paris ~ Executive Creative Director: Olivier Altmann ~ Art Director: Frdric Royer [...]]]></description>
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		<item>
		<title>Coca Cola Under-Leverage it’s Great Brand Image</title>
		<link>http://feeds.feedburner.com/~r/versacreationsblog/~3/430286488/</link>
		<comments>http://www.versacreations.net/advertising/382/coca-cola-under-leverage-its-great-brand-image/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 03:20:46 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=382</guid>
		<description><![CDATA[
That&#8217;s the opinion of Al Ries.
If you don&#8217;t know the man, he is the one who along with Jack Trout coined the term &#8220;positioning&#8221; and authored the famous book, &#8220;Positioning: The Battle for Your Mind&#8221;.
Al Ries was in Singapore recently to attend the Global Brand Forum and he answered an interesting question from Marketing magazine:
In [...]]]></description>
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		<item>
		<title>Free is Not Free To Steal</title>
		<link>http://feeds.feedburner.com/~r/versacreationsblog/~3/410982059/</link>
		<comments>http://www.versacreations.net/advertising/254/free-is-not-free-to-steal/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 09:21:05 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
		
		<category><![CDATA[Great Ads]]></category>

		<category><![CDATA[Logo]]></category>

		<category><![CDATA[Marketing Rants]]></category>

		<category><![CDATA[Marketing Strategies &amp; Tips]]></category>

		<category><![CDATA[blog plagiarizism]]></category>

		<category><![CDATA[intellectual property]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=254</guid>
		<description><![CDATA[
I don&#8217;t know about other bloggers but I was really irked when those &#8220;RSS Feed&#8221; blogs used my posts rampantly without the common courtesy of including a credit line or a link. Some of these irresponsible blogs even credited my posts to someone else. I once wrote to a site owner via his comment box  [...]]]></description>
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		<item>
		<title>Famous Slogan 50: Outwit. Outplay. Outlast.</title>
		<link>http://feeds.feedburner.com/~r/versacreationsblog/~3/407043610/</link>
		<comments>http://www.versacreations.net/advertising/339/famous-slogan-50-outwit-outplay-outlast/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 07:51:35 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
		
		<category><![CDATA[Famous Business Slogans]]></category>

		<category><![CDATA["Survivor" slogan]]></category>

		<category><![CDATA[famous slogan]]></category>

		<category><![CDATA[Outwit. Outplay. Outlast.]]></category>

		<category><![CDATA[tagl line]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=339</guid>
		<description><![CDATA[
There can only be one &#8220;Ultimate Survivor&#8221; to bring home USD1 million; but I felt everyone of the 18 players are winners in their own rights. They have beaten some 50,000 applicants to enter the reality contest.  That is no mean feat as the producers only short-listed 800 candidates from the 50,000 hopefuls to go [...]]]></description>
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		<item>
		<title>What To Do When You Can’t Afford An Ad Agency?</title>
		<link>http://feeds.feedburner.com/~r/versacreationsblog/~3/392814935/</link>
		<comments>http://www.versacreations.net/advertising/322/what-to-do-when-you-cant-afford-an-ad-agency/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 02:58:41 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
		
		<category><![CDATA[Marketing Strategies &amp; Tips]]></category>

		<category><![CDATA[online design &amp; print shop]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=322</guid>
		<description><![CDATA[
One email we received recently left me reminiscing. I thought my people were a little harsh to dismiss the writer as a cheapskate.
Hi Vivienne
I have met you twice and during the 2 occasions, you unselfishly and unreservedly pointed out the areas of improvement I should make on my press advertisements and marketing materials. Honestly, I [...]]]></description>
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		<item>
		<title>Great Ad 18: Tulipan Rabbit Ads</title>
		<link>http://feeds.feedburner.com/~r/versacreationsblog/~3/366481427/</link>
		<comments>http://www.versacreations.net/advertising/275/great-ad-18-tulipan-rabbit-ads/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 00:01:15 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
		
		<category><![CDATA[Great Ads]]></category>

		<category><![CDATA[Sex in Advertising]]></category>

		<category><![CDATA[durex condom]]></category>

		<category><![CDATA[Tulipan condom]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=275</guid>
		<description><![CDATA[Do read my previous post on Durex Extra Safe Stork Ad if you have not so that you can join us in deciding if you like the stork condom ads better or this condom series from Tulipan.



Advertising Agency: Y&#38;R, Buenos Aires, Argentina
These Tulipan condom advertisements were released on Spring Day, a.k.a. Students Day, in Argentina. [...]]]></description>
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		<item>
		<title>Great Ad 17: Durex Extra Safe Stork Ads</title>
		<link>http://feeds.feedburner.com/~r/versacreationsblog/~3/368953142/</link>
		<comments>http://www.versacreations.net/advertising/265/great-ad-17-durex-extra-safe-stork-ads/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 11:17:37 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
		
		<category><![CDATA[Great Ads]]></category>

		<category><![CDATA[Sex in Advertising]]></category>

		<category><![CDATA[condoms]]></category>

		<category><![CDATA[durex ads]]></category>

		<category><![CDATA[sex]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=265</guid>
		<description><![CDATA[Today is one of those lucky days where I have a breather to go blog visiting and I chose to roam at Ivan&#8217;s Ads of the World. For us in the advertising and design industry, Ivan&#8217;s blog is a treasure trove of delights.
I chanced upon this series of Durex Extra Safe ads:



Advertising Agency: DDB New [...]]]></description>
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		<item>
		<title>A 500lbs Gorilla will Beat a 100lbs Human Anytime …</title>
		<link>http://feeds.feedburner.com/~r/versacreationsblog/~3/357383587/</link>
		<comments>http://www.versacreations.net/advertising/256/a-500lbs-gorilla-will-beat-a-100lbs-human-anytime-in-marketing/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 13:02:43 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
		
		<category><![CDATA[Entrepreneurship]]></category>

		<category><![CDATA[Guest Writers]]></category>

		<category><![CDATA[Marketing Strategies &amp; Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/256/a-500lbs-gorilla-will-beat-a-100lbs-human-anytime-in-marketing/</guid>
		<description><![CDATA[


Calvin Warr is a long time marketing professional and has worked in global organisations in consumer electronics, telecommunications and the IT industry. I have invited him to share some thoughts about why small businesses find it so hard to see results when they spend on advertising and marketing. Hope you enjoy this.
=== ===
It is always [...]]]></description>
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		<item>
		<title>To Spend or Not To Spend: That is the Question</title>
		<link>http://feeds.feedburner.com/~r/versacreationsblog/~3/343529243/</link>
		<comments>http://www.versacreations.net/advertising/255/to-spend-or-not-to-spend-that-is-the-question/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 13:00:10 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
		
		<category><![CDATA[Marketing Rants]]></category>

		<category><![CDATA[Marketing Strategies &amp; Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/255/to-spend-or-not-to-spend-that-is-the-question/</guid>
		<description><![CDATA[
The sub-prime crisis is hurting the US economy, and the worst fear is that the U.S. will stumble from recession into depression. That will really put the whole world into a tailspin. After all, USA is the last surviving political and economy superpower.
We read about Americans moving out of the suburbs to live in the [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/255/to-spend-or-not-to-spend-that-is-the-question/feed/</wfw:commentRss>
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		<item>
		<title>Should You Ask Your Clients for Their Budget?</title>
		<link>http://feeds.feedburner.com/~r/versacreationsblog/~3/333968404/</link>
		<comments>http://www.versacreations.net/advertising/247/should-you-ask-your-clients-for-their-budget/#comments</comments>
		<pubDate>Sun, 13 Jul 2008 02:54:16 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
		
		<category><![CDATA[Marketing Rants]]></category>

		<category><![CDATA[Marketing Strategies &amp; Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/247/should-you-ask-your-clients-for-their-budget/</guid>
		<description><![CDATA[
Do you ask your client to provide a budget for a new project?
How often did a prospective client look at you suspiciously from under the eyelids, wondering what you were up to?
Perhaps, even some of your regulars said something to the effect that &#8220;Ermm, John, it&#8217;s somewhere around $2,000 to $4000.&#8221;
The question made them uncomfortable.
Asking [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/247/should-you-ask-your-clients-for-their-budget/feed/</wfw:commentRss>
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		<item>
		<title>Survey First Before Choosing a Cheap Web Hosting Provider</title>
		<link>http://feeds.feedburner.com/~r/versacreationsblog/~3/327194047/</link>
		<comments>http://www.versacreations.net/advertising/253/survey-first-before-choosing-a-cheap-web-hosting-provider/#comments</comments>
		<pubDate>Sat, 05 Jul 2008 06:27:08 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/253/survey-first-before-choosing-a-cheap-web-hosting-provider/</guid>
		<description><![CDATA[
I said recently that cheap web hosting can be good but one got to be discerning. I checked 3 things before I settled with my current web hosting provider:

The response rate of the short-listed web hosting provider by sending a ticket with a question.

A few blogger-friends&#8217; sites who had similar hosting companies to test the [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/253/survey-first-before-choosing-a-cheap-web-hosting-provider/feed/</wfw:commentRss>
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		<item>
		<title>How to Sell Yourself Effectively The First Time?</title>
		<link>http://feeds.feedburner.com/~r/versacreationsblog/~3/325423025/</link>
		<comments>http://www.versacreations.net/advertising/252/how-to-sell-yourself-effectively-the-first-time/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 03:12:25 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Entrepreneurship]]></category>

		<category><![CDATA[Marketing Strategies &amp; Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/252/how-to-sell-yourself-effectively-the-first-time/</guid>
		<description><![CDATA[
When you introduce yourself for the first time to someone you just met in a networking session, how will you sell yourself?
Think, and go through your self-introduction speech in your head before reading on. There&#8217;s a reason for this suggestion.
The conversation probably goes like this:
John: Hi, I&#8217;m John Smith.
Harry: Hi, John, I&#8217;m Harry Jones. What [...]]]></description>
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