Great Ad 17: Durex Extra Safe Stork Ads

Today is one of those lucky days where I have a breather to go blog visiting and I chose to roam at Ivan’s Ads of the World. For us in the advertising and design industry, Ivan’s blog is a treasure trove of delights.

I chanced upon this series of Durex Extra Safe ads:

Advertising Agency: DDB New Zealand ~ Executive Creative Director: Toby Talbot ~ Senior Art Director: Dave Brady ~ Art Director: James Tucker ~ Copywriter: Simon Vickers

Most of the Ivan’s fans thought that the illustrations suck and the idea was lame.

Actually, there is nothing wrong with the illustration. They are just not the typical DC comics, Japanese anime or even the hip, retro style that we are more accustomed to in our day-to-day life. Such an illustration style is mostly found in nurseries, pre-schools and pre-schoolers’ pictorial books. That might be something many of us may not be in touch with or are already out of touch with. If these ads were actually wall murals in a nursery as what Rainman said, I would say it is a great match to the medium.

As for the idea is lame. Well, we can look at it from two perspectives. Continue reading “Great Ad 17: Durex Extra Safe Stork Ads”

Sex In Advertising?

Does sex really sell? Well, you decide for yourself.

Jef Richards, an advertising professor with The University of Texas, Austin, said “In advertising, sex sells. But only if you’re selling sex.”

Not according to the a survey conducted by MediaAnalyzer.

Sex in print advertisements actually improves the advertising effectiveness for men, but make it less likely that they will recall any brand name the ad was promoting. This is simply because men and women focus differently when their eyeballs connect with a sexy advertisement. MediaAnalyzer published its report in Adweek using the following MasterCard advertisement as a reference.

Sex Sells in MasterCard

31% men looked at the boobs first, then proceeded to the face (26%) and Continue reading “Sex In Advertising?”