Tag Archives: marketing

New Products need People to Survive

It used to be that people needed products to survive. Now products need people to survive. ~Nicholas Johnson Not surprising, with consumerism being the norm these days. I used to have a green fan sitting on my desk. I remember … Continue reading

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Advertising works the way the grass grow

We find that advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn. ~ Andy Travis Sadly, many marketers – whether on the agency or client side – don’t … Continue reading

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Marketing is more than just advertising

“If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If … Continue reading

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Hard Sell, Soft Sell, Why Sell?

Mention selling, and you can be sure many people will try to avoid your eyes, and most likely, mumble some excuse about a sick puppy and move away. Isn’t that interesting? There is the “Snake Oil Salesman” and there is … Continue reading

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