I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ~ David Ogilvy Perhaps I was unfortunate to meet such clueless clients. Advertising is seen as a marginal factor in their marketing mix. …
It used to be that people needed products to survive. Now products need people to survive. ~Nicholas Johnson Not surprising, with consumerism being the norm these days. I used to have a green fan sitting on my desk. I remember my father used to take it apart every fortnight to give it a thorough wipe …
We find that advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn. ~ Andy Travis Sadly, many marketers – whether on the agency or client side – don’t look at it that way. They would think hard and work hard to get a …
“If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the …
Does sex really sell? Well, you decide for yourself. Jef Richards, an advertising professor with The University of Texas, Austin, said “In advertising, sex sells. But only if you’re selling sex.” Not according to the a survey conducted by MediaAnalyzer. Sex in print advertisements actually improves the advertising effectiveness for men, but make it less …
Is it really no big deal if your logo is similar to another company’s logo? You might change your mind after reading this. When Quark Inc. ditched it’s logo for a new one, several eyebrows were raised as there were quite a few other logos that looked very similar. Was it a giant conspiracy or …
Among the first things an entrepreneur would do when he starts his business is to get a logo designed. A well-thought, well-designed logo can speak volumes of your logo design is really that important. Today I got a big surprise at Parkway Parade (this is a popular shopping mall located along the East Coast of …