Does sex really sell? Well, you decide for yourself.
Jef Richards, an advertising professor with The University of Texas, Austin, said “In advertising, sex sells. But only if you’re selling sex.”
Not according to the a survey conducted by MediaAnalyzer.
Sex in print advertisements actually improves the advertising effectiveness for men, but make it less likely that they will recall any brand name the ad was promoting. This is simply because men and women focus differently when their eyeballs connect with a sexy advertisement. MediaAnalyzer published its report in Adweek using the following MasterCard advertisement as a reference.
31% men looked at the boobs first, then proceeded to the face (26%) and Continue reading “Sex In Advertising?”