Monthly Archives: August 2009

Is there Any Integrity in a Paid Review

Posted on August 31, 2009 by Vivienne Quek

Recently, I read a few blogs saying they are not filling their pages with Google Adsense and any contextual link ads. Writing paid review is definitely not an option. One sited his reason being not prepared to sell himself out. … Continue reading →

Posted in Marketing Strategies and Tips | 4 Comments

No Client Is a Problem

Posted on August 25, 2009 by Vivienne Quek

“The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a ‘problem account’ but that all … Continue reading →

Posted in Marketing Strategies and Tips | 2 Comments

Lousy Ad: Why You Shouldn’t Simply Convert Coloured Ad into Black-White Ad?

Posted on August 21, 2009 by Vivienne Quek

When you want to publish an advertisement with black background and white text, be extra careful. You might end up like the ad shown above. I do not know if this is a case of a penny-wise, pound foolish client … Continue reading →

Posted in Critique, Lousy Ads, Marketing Strategies and Tips | 3 Comments

Great Ad 21: Before It’s Too Late

Posted on August 15, 2009 by Vivienne Quek

I went “wow” when I first saw this advertisement, it hits the nail right on the head. Through “Lungs”, WWF France reminds us how greenery impacts our body and health. Visually, the art direction is stunningly well executed, so much … Continue reading →

Posted in Great Ads | 4 Comments

Soaring Eagle, Rising Sale

Posted on August 5, 2009 by Vivienne Quek

I just read the following at Mr Harvey Mackay’s column and believe everyone in marketing should know this The Research Institute of America conducted a study for the White House Office of Consumer Affairs, which found: Only 4 percent of … Continue reading →

Posted in Customer Service | 8 Comments

Sex Advertising in Singapore

Posted on August 3, 2009 by Vivienne Quek

It would not be a surprise to find this ad in some progressive European country. Or in the USA. Or any where else, in fact, except in (surprise! surprise!) – Singapore. When the ad was first launched, the hapless Burger … Continue reading →