Recently, I read a few blogs saying they are not filling their pages with Google Adsense and any contextual link ads. Writing paid review is definitely not an option. One sited his reason being not prepared to sell himself out. I guess I took a totally different view point since I’m a marketer working in [...]

“The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a ‘problem account’ but that all accounts have important problems attached to them – that you can waste more time and [...]

When you want to publish an advertisement with black background and white text, be extra careful. You might end up like the ad shown above. I do not know if this is a case of a penny-wise, pound foolish client or an honest mistake by the designer who does not have enough understanding of press [...]

I went “wow” when I first saw this advertisement, it hits the nail right on the head. Through “Lungs”, WWF France reminds us how greenery impacts our body and health. Visually, the art direction is stunningly well executed, so much so that TBWA can even afford to lose the tagline “Before it’s too late” without [...]

I just read the following at Mr Harvey Mackay’s column and believe everyone in marketing should know this The Research Institute of America conducted a study for the White House Office of Consumer Affairs, which found: Only 4 percent of unhappy customers bother to complain. For every complaint we hear, 24 others go excommunicated to [...]

It would not be a surprise to find this ad in some progressive European country. Or in the USA. Or any where else, in fact, except in (surprise! surprise!) – Singapore. When the ad was first launched, the hapless Burger King agency in the USA, Crispin Porter & Bogusky was credited with the dubious honour [...]