Monthly Archives: June 2009

The Value of Back End Products

We just ran a successful workshop with 25% of the participants purchasing seminar packages (aka, the back end product) that were easily 15 times higher than the workshop (aka the front end product)  fees.  The result was a great energy … Continue reading

Posted in Marketing Strategies and Tips | 5 Comments

The Rocks in Your Life

Let me share with you a story… … Once upon a time, 3 rich guys decided to have a get-together and the brilliant idea was to row a boat to the middle of the lake to enjoy a fabulous afternoon … Continue reading

Posted in Marketing Strategies and Tips | 8 Comments