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Archive for October, 2008

Coca Cola Under-Leverage it’s Great Brand Image

Friday, October 24th, 2008

That’s the opinion of Al Ries. If you don’t know the man, he is the one who along with Jack Trout coined the term “positioning” and authored the famous book, “Positioning: The Battle for Your Mind”. Al Ries was in Singapore recently to attend the Global Brand Forum and he answered an interesting question from [...]

Posted in Branding | 3 Comments »

Free is Not Free To Steal

Saturday, October 4th, 2008

I don’t know about other bloggers but I was really irked when those “RSS Feed” blogs used my posts rampantly without the common courtesy of including a credit line or a link. Some of these irresponsible blogs even credited my posts to someone else. I once wrote to a site owner via his comment box [...]

Posted in Logo, Marketing Rants, Marketing Strategies and Tips | 4 Comments »