My guest writer for May is an experienced marketer and publicist in the lifestyle and heritage sector, who relishes new ideas, refreshing approaches, and unconventional solutions to age-old problems. If you visit Walter Lim’s blog at Coolinsight, you will be fascinated with his candid thoughts on marketing and public relations and entertained by his many [...]

Rising fuel price and inflation has caused many people to simplify their life and live below their means. Governments and schools have been promoting the virtues of “reduce, reuse and recycle” for ages but green consciousness did not take off save for niches here and there. Until reality hits home that income are not rising [...]

A carefully crafted business slogan speaks volumes of it’s brand value and promise, successfully. In many parts of the world, the word synonymous with diapers would be Pampers, just like Kleenex is tissue paper and Zerox is copying machine. I thought this slogan was clever. By claiming that Pampers is “inspired”, Pampers is not taking [...]

The ad has a single line, “It’s hard to concentrate on a good book with a wet diaper on your mind.” The rest of the copy is made up of one letter, “p”. Who do you think the line is for? For the baby who cannot hear anything except “p” as you read him/her the [...]

From young, I was told by parents, teachers and friends to think carefully so as to make the right decisions on all things. I’m sure you’ll have gotten somewhat the same advice.Nothing wrong with that, right? After all, our decisions are made based on what we believe to be logical, sensible and appropriate. Yet T. [...]