Monthly Archives: March 2008

Business Slogan 46: When you say Budweiser, you’ve said it all

Posted on March 31, 2008 by Vivienne Quek

Budweiser has a slogan called “The King of Beers” but somehow beer lovers remember “When you say Budweiser, you’ve said it all” much better. Most probably because of the jingles. The Budweiser jingle, “When You Say ‘Bud’”, was written by … Continue reading →

Posted in Famous Business Slogans | 6 Comments

How Does Ad Agency Charge Rush Fees – Reject/Accept? (Part 4 of 4)

Posted on March 26, 2008 by Vivienne Quek

This is the final part of the “Rush Fees” series … … Part 1 highlighted that some agencies actually don’t charge rush fees as they believe that when they support a client in need, they will strengthen the relationship. Part … Continue reading →

Posted in Marketing Rants, Marketing Strategies and Tips | 5 Comments

How Does Ad Agency Charge Rush Fees – Don’t Do, No Charge! (Part 3 of 4)

Posted on March 21, 2008 by Vivienne Quek

In part 1, supporting clients who have urgent jobs at the usual price – especially when there is no financial loss – is suggested. In part 2, offering creative payment terms were recommended. Here, in part 3, let’s talk about … Continue reading →

Posted in How to ...?, Marketing Rants, Marketing Strategies and Tips | 3 Comments

Differences between Headlines and Slogans

Posted on March 19, 2008 by Vivienne Quek

A reader, Ed Klein, asked “How do you best go about copywriting a slogan?” in my earlier post, 7 Famous Slogans of 20th Century. I offered the “standard” answers that we all look at 1. brand promise (what is my … Continue reading →

Posted in Copy | 3 Comments

How Does Ad Agency Charge Rush Fees – Charge Creatively (Part 2 of 4)

Posted on March 16, 2008 by Vivienne Quek

In part 1 of this 4-part series, I have suggested that agencies should consider accepting rush jobs and charge the usual price, especially under these circumstances: This is a long standing client who has been really nice and supportive all … Continue reading →

Posted in How to ...?, Marketing Strategies and Tips | 1 Comment

How Does Ad Agency Charge Rush Fees – Why Charge (Part 1 of 4)

Posted on March 13, 2008 by Vivienne Quek

I believe that proper strategizing and planning will yield a better result compared to a hastily put together rush job. Racing against time, going without sleep, working non-stop under immense pressure, bashing with internal and external folks to get things … Continue reading →

Posted in How to ...?, Marketing Rants, Marketing Strategies and Tips | 4 Comments

Why I would rather Hire an Ad Agency

Posted on March 6, 2008 by Vivienne Quek

I enjoy having guest writers to share their experience and view points here. Today, I have Calvin Warr disclosing why he prefers to hire an advertising agency compare to getting a freelancer. Calvin has been in marketing for many years. … Continue reading →

Posted in Guest Writers, Marketing Strategies and Tips | 7 Comments