Monthly Archives: February 2008

Business Slogan 45: I Love New York

Posted on February 27, 2008 by Vivienne Quek

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Do you know what crisis resulted in this campaign for New York City? Do you know when this slogan was launched? Who wrote it? Who designed … Continue reading →

Posted in Famous Business Slogans | 5 Comments

Business Slogan 44: Heineken Refreshes the Parts Other Beers Cannot Reach

Posted on February 20, 2008 by Vivienne Quek

A carefully crafted business slogan speaks volumes of its brand values and promises, successfully. Especially one that has been in use for 33 years. When Heineken entered the British market in the late 1960s, the brewing industry was targeting manufacturing … Continue reading →

Posted in Famous Business Slogans | 2 Comments

Ad Placement – What is it worth?

Posted on February 18, 2008 by Vivienne Quek

One of the problems faced by many agencies must surely be telling clients why they have to “pay more”. Premiums are never easy for clients to accept. Some examples of premiums are: Urgent, overnight film production Placement loading (right-hand page, … Continue reading →

Posted in Marketing Rants, Marketing Strategies and Tips | 7 Comments

Think Your Ad Agency is Acting High and Mighty?

Posted on February 11, 2008 by Vivienne Quek

As a client, do you believe your creative agency is behaving all high and mighty? They knock you down with every feedback you have given them. They simply don’t listen and they just won’t do things your way. In an … Continue reading →

Posted in Marketing Rants | 9 Comments

My Thoughts as a Copywriter

Posted on February 3, 2008 by Vivienne Quek

Solomon Raju is a long-time reader of this blog. He has a deep passion for words and recently he has decided to go full time into professional copy-writing. In the past few months, he has gone through many ups and … Continue reading →

Posted in Copy, Guest Writers | 5 Comments