Monthly Archives: January 2008

Business Slogan 43: When It Rains, It Pours

Posted on January 29, 2008 by Vivienne Quek

Some of you might not have seen or heard of this slogan but it is well known within the salt industry and the advertising world. Number 9 in AdAge’s Top 10 Slogan of the 20th Century, this slogan lives on … Continue reading →

Posted in Famous Business Slogans | 2 Comments

New Twist To Online Advertising

Posted on January 24, 2008 by Vivienne Quek

We are all familiar with the traditional modes of advertising – print, TV, Radio and of course, online. But this is a new twist for online advertising called Net Audio Ads. Let me try to summarize what this is all … Continue reading →

Posted in Internet Marketing, Sharing is Learning | 3 Comments

Business Slogan 42: The Happiest Place on Earth

Posted on January 21, 2008 by Vivienne Quek

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Disneyland – The Happiest Place on Earth. What was Walt Disney thinking when he opened Disneyland with this promise? “To all who come to this happy … Continue reading →

Posted in Famous Business Slogans | Leave a comment

Short Term Affairs in Asian Advertising?

Posted on January 15, 2008 by Vivienne Quek

Once upon a time, the advertising agencies and the client enjoyed a long term relationship. The marriage can easily last for decades. Sadly, the fairy tale ending of “live happily ever after” is no more. Nike shocked the advertising industry … Continue reading →

Posted in Marketing Rants, Marketing Strategies and Tips | 5 Comments

Business Slogan 41: Screw Yourself

Posted on January 11, 2008 by Vivienne Quek

I have always maintained that sex sells in advertising. Still, I raised my eyebrows and grinned with great amusement when I first saw this business slogan. Imagine, a clean-cut, family oriented furniture mega store is using “sex” to sell it’s … Continue reading →

Posted in Famous Business Slogans, Sex in Advertising | 6 Comments

Why Corporates Aren’t Blogging?

Posted on January 9, 2008 by Vivienne Quek

This post was inspired by Laura Spencer’s The Art of Building Relationship on business blogging as well as the questions I’ve received since I’ve started to blog. Primarily, I was asked if it’s a worthwhile effort to keep a corporate … Continue reading →

Posted in Corporate Blogging | 9 Comments

Will They Respect Us The Morning After?

Posted on January 5, 2008 by Vivienne Quek

Free Pitching to get new clients is a common practice within the advertising industry. However, does it make it right? Is it also a choice that spells success for the agency and the client? Recently I was invited by “Marketing” … Continue reading →

Posted in Copy, Marketing Rants, Marketing Strategies and Tips | 14 Comments

Completing 2007, Creating 2008

Posted on January 1, 2008 by Vivienne Quek

  Happy New Year! It’s past midnight and today is the first day of 2008. Many folks are celebrating right now but some people are probably writing their new year resolutions. I’m busy thinking and answering the following questions emailed … Continue reading →

Posted in Sharing is Learning | 6 Comments