Some of you might not have seen or heard of this slogan but it is well known within the salt industry and the advertising world. Number 9 in AdAge’s Top 10 Slogan of the 20th Century, this slogan lives on since 1914. That’s 93 years! The only slogan I knew that reigns longer than Morton [...]

We are all familiar with the traditional modes of advertising – print, TV, Radio and of course, online. But this is a new twist for online advertising called Net Audio Ads. Let me try to summarize what this is all about. Most online advertising focuses on specific actions and are usually measured by pay per [...]

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Disneyland – The Happiest Place on Earth. What was Walt Disney thinking when he opened Disneyland with this promise? “To all who come to this happy place: welcome. Disneyland is your land. Here age relives fond memories of the past … [...]

Once upon a time, the advertising agencies and the client enjoyed a long term relationship. The marriage can easily last for decades. Sadly, the fairy tale ending of “live happily ever after” is no more. Nike shocked the advertising industry in March 2007 when it said adieu to Wieden & Kennedy, its founding creative partners [...]

I have always maintained that sex sells in advertising. Still, I raised my eyebrows and grinned with great amusement when I first saw this business slogan. Imagine, a clean-cut, family oriented furniture mega store is using “sex” to sell it’s tables and chairs. Just make a guess who has the cheek to shout it out [...]

This post was inspired by Laura Spencer’s The Art of Building Relationship on business blogging as well as the questions I’ve received since I’ve started to blog. Primarily, I was asked if it’s a worthwhile effort to keep a corporate blog as it takes lots of commitment and time to blog consistently. My answer is [...]

Free Pitching to get new clients is a common practice within the advertising industry. However, does it make it right? Is it also a choice that spells success for the agency and the client? Recently I was invited by “Marketing” magazine to contribute an article for it’s “Ad Insider” page. I took a couple of [...]

  Happy New Year! It’s past midnight and today is the first day of 2008. Many folks are celebrating right now but some people are probably writing their new year resolutions. I’m busy thinking and answering the following questions emailed to me by John Stamoulos. You might find them useful too : Completing and Remembering [...]