Monthly Archives: November 2007

International Advertisements or Localised Advertisements?

Posted on November 28, 2007 by Vivienne Quek

When a client of mine changed jobs and went from a children toy company to a children board-game company, she told me that she couldn’t work with us any more. This was due to strategic alignment, all advertising campaigns were … Continue reading →

Posted in Marketing Strategies and Tips | 9 Comments

Business Slogan 37: It’s A Sony

Posted on November 23, 2007 by Vivienne Quek

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. So, who coined this familiar phrase which is used as the parting shot of Sony’s television commercial? Any idea of an interesting story behind it?

Posted in Famous Business Slogans | 5 Comments

Great Ad 12: They laughed when I sat down at the piano, but when I started to play!”

Posted on November 17, 2007 by Vivienne Quek

I had just written a post on this famous headline but felt that a critque of the entire advertisement is called up. Otherwise, my Great Ad series will be incomplete. Adage, the marketing history reference resource, lauded John Caples as … Continue reading →

Posted in Great Ads | Leave a comment

Famous Headline 1: They laughed when I sat down at the piano, but when I started to play!”

Posted on November 16, 2007 by Vivienne Quek

A headline is an ad within an ad. More than 80% of people would read the headline to decide if they should bother with the rest of the text and details. This famous headline is voted by many copywriters as … Continue reading →

Posted in Copy | 13 Comments

When Is A Change Of Advertisments Good?

Posted on November 12, 2007 by Vivienne Quek

Why fix it when it ain’t broken? You heard of that line umpteen times before. But, your print ad and that television commercial have probably been seen more than a million times by your target audience. They must be so … Continue reading →

Posted in Marketing Strategies and Tips | 3 Comments

Great Ad 11: Volkswagen’s Touareg

Posted on November 8, 2007 by Vivienne Quek

This ad done by Fallon Singapore is really interesting. Those who hold to the view that a company’s logo should be used “regally” will see this as blasphemy. Those who don’t, are likely to applaud the very innovative usage of … Continue reading →

Posted in Great Ads | 4 Comments

All in Good Time

Posted on November 3, 2007 by Vivienne Quek

I was trying out the free demonstration at ClockSpot.net and I suddenly remembered a story my friend shared with me. Simon is a general manager faced with punctuality problems. Many employees, from managers to staff, came to work at least … Continue reading →

Posted in Sharing is Learning | 3 Comments

Mirror, Mirror, On the Wall …

Posted on November 1, 2007 by Vivienne Quek

I just read a hilarious post by Calvin Warr. You see, our friend was screaming that all the liposuction and slimming ads were discriminating against the guys. The communications – from graphics to text – do not talk to big … Continue reading →

Posted in Marketing Rants, Sex in Advertising | 5 Comments