When a client of mine changed jobs and went from a children toy company to a children board-game company, she told me that she couldn’t work with us any more. This was due to strategic alignment, all advertising campaigns were conceptualized and executed out of New York. They were given strict guidelines and had to …
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. So, who coined this familiar phrase which is used as the parting shot of Sony’s television commercial? Any idea of an interesting story behind it?
I had just written a post on this famous headline but felt that a critque of the entire advertisement is called up. Otherwise, my Great Ad series will be incomplete. Adage, the marketing history reference resource, lauded John Caples as one of advertising’s most effective copywriters. Caples mastered results-oriented mail-order copy at Ruthrauff & Ryan, …
A headline is an ad within an ad. More than 80% of people would read the headline to decide if they should bother with the rest of the text and details. This famous headline is voted by many copywriters as the best of the best. Adage, a marketing history reference resource said this headline is …
Why fix it when it ain’t broken? You heard of that line umpteen times before. But, your print ad and that television commercial have probably been seen more than a million times by your target audience. They must be so sick of them now. And, your logo. It was created some 5 years ago when …
This ad done by Fallon Singapore is really interesting. Those who hold to the view that a company’s logo should be used “regally” will see this as blasphemy. Those who don’t, are likely to applaud the very innovative usage of a brand’s logo. What’s so great about this ad?
I was trying out the free demonstration at ClockSpot.net and I suddenly remembered a story my friend shared with me. Simon is a general manager faced with punctuality problems. Many employees, from managers to staff, came to work at least 20 minutes past 9am but would start winding down half hour before 6pm. He said …
I just read a hilarious post by Calvin Warr. You see, our friend was screaming that all the liposuction and slimming ads were discriminating against the guys. The communications – from graphics to text – do not talk to big fellows with a “spare tire around my middle that is interfering with my tying of …