Month: November 2007

Business Slogan 37: It’s A Sony

Business Slogan 37: It’s A Sony

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. So, who coined this familiar phrase which is used as the parting shot of Sony’s television commercial? Any idea of an interesting story behind it?

Great Ad 12: They laughed when I sat down at the piano, but when I started to play!”

Great Ad 12: They laughed when I sat down at the piano, but when I started to play!”

I had just written a post on this famous headline but felt that a critque of the entire advertisement is called up. Otherwise, my Great Ad series will be incomplete. Adage, the marketing history reference resource, lauded John Caples as one of advertising’s most effective copywriters. Caples mastered results-oriented mail-order copy at Ruthrauff & Ryan, …

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Famous Headline 1: They laughed when I sat down at the piano, but when I started to play!”

Famous Headline 1: They laughed when I sat down at the piano, but when I started to play!”

A headline is an ad within an ad. More than 80% of people would read the headline to decide if they should bother with the rest of the text and details. This famous headline is voted by many copywriters as the best of the best. Adage, a marketing history reference resource said this headline is …

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When Is A Change Of Advertisments Good?

When Is A Change Of Advertisments Good?

Why fix it when it ain’t broken? You heard of that line umpteen times before. But, your print ad and that television commercial have probably been seen more than a million times by your target audience. They must be so sick of them now. And, your logo. It was created some 5 years ago when …

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Great Ad 11: Volkswagen’s Touareg

Great Ad 11: Volkswagen’s Touareg

This ad done by Fallon Singapore is really interesting. Those who hold to the view that a company’s logo should be used “regally” will see this as blasphemy. Those who don’t, are likely to applaud the very innovative usage of a brand’s logo. What’s so great about this ad?

All in Good Time

All in Good Time

I was trying out the free demonstration at ClockSpot.net and I suddenly remembered a story my friend shared with me. Simon is a general manager faced with punctuality problems. Many employees, from managers to staff, came to work at least 20 minutes past 9am but would start winding down half hour before 6pm. He said …

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Mirror, Mirror, On the Wall …

Mirror, Mirror, On the Wall …

I just read a hilarious post by Calvin Warr. You see, our friend was screaming that all the liposuction and slimming ads were discriminating against the guys. The communications – from graphics to text – do not talk to big fellows with a “spare tire around my middle that is interfering with my tying of …

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