Archive for October, 2007

How to Sell When They Are Not Ready to Buy?

Tuesday, October 30th, 2007

  What happens if you got a really neat product but somehow, there are no sales no matter what you did? Are you ahead of your time? Is the target audience so obtuse that they cannot see the benefits your product/service can provide? Or are your customers not in a buying stage yet?How many stages [...]

CRM Is the Cheapest Form of Marketing

Wednesday, October 24th, 2007

Customer Relations Management (CRM) is an essential component of marketing but many people – even marketers – see it as a separate and non-related entity. A while back, I shared in my post Why Customer Service is Even More Important these days an unpleasant experience at a well known electronics store. I was a willing [...]

Business Slogan 35: Connecting People

Sunday, October 21st, 2007

A carefully crafted business slogan speaks volumes of it’s brand value and promise, successfully. Before you click on the commercial, guess who used this famous 2-word slogan? The first time I saw Nokia’s ad with it’s new slogan, “Connecting People”, I sucked in my breath. Just 2 simple words but so much is being said [...]

How To Survive As A Small Agency

Wednesday, October 17th, 2007

“Robert Kiyosaki said only 5% of those who started their own business will survive beyond 5 years, so you must be doing quite well. Doing business now tough or not?” Someone said that to me that when I attended a preview last weekend. Sometimes, I wonder why I try so hard. In a world dominated [...]

Great Ad 10: The Greatest Wonder of the Sea is that It’s Still Alive.

Monday, October 15th, 2007

Today is 15 October 2007 and it is Blog Action Day. Blog Action Day was inspired by the belief in the unity of humanity. Agency: Lowe AG, Switzerland ~ Creative Directors: Valentina Herrmann, Beat Egger ~ Art Directors: Valentina Herrmann, Fernando Perez ~Copywriters: Beat Egger, Keith Loell On October 15th, bloggers around the web will [...]

Great Ad 9: Brain, Head, Thinker

Tuesday, October 9th, 2007

I’m in the advertising industry for many years but it still took me a little while to figure out what Ad #1 is all about. After that, I went for a research spree and found 2 almost similar ads by the same advertiser. Well, some will call these 3 ads “snobbish” because you may not [...]

Is the Television Dead?

Saturday, October 6th, 2007

According to AdAge.com on 17 September 2007: Recession or not, traditional media is getting ready to feel the pain. Last week, TNS found that U.S. ad spending fell for the second quarter in a row, the first time that has happened since 2001. Depressing as it might appear, it’s a trend you might want to [...]

What’s Inside Russell Brunsen’s The IM-Myth

Wednesday, October 3rd, 2007

Russell Brunsen created lots of interest when he announced he would reward you with $1 for every successful referral of his free ebook, The IM-Myth, and $0.50 for everyone your friends referred. Out of pure curiosity on what this young and successful internet marketer is offering. I downloaded and read the entire 44-page ebook at [...]

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