Monthly Archives: October 2007

How to Sell When They Are Not Ready to Buy?

Posted on October 30, 2007 by Vivienne Quek

  What happens if you got a really neat product but somehow, there are no sales no matter what you did? Are you ahead of your time? Is the target audience so obtuse that they cannot see the benefits your … Continue reading →

Posted in Marketing Strategies and Tips | 1 Comment

CRM Is the Cheapest Form of Marketing

Posted on October 24, 2007 by Vivienne Quek

Customer Relations Management (CRM) is an essential component of marketing but many people – even marketers – see it as a separate and non-related entity. A while back, I shared in my post Why Customer Service is Even More Important … Continue reading →

Posted in Customer Service | 3 Comments

Business Slogan 35: Connecting People

Posted on October 21, 2007 by Vivienne Quek

A carefully crafted business slogan speaks volumes of it’s brand value and promise, successfully. Before you click on the commercial, guess who used this famous 2-word slogan? The first time I saw Nokia’s ad with it’s new slogan, “Connecting People”, … Continue reading →

Posted in Famous Business Slogans | 8 Comments

How To Survive As A Small Agency

Posted on October 17, 2007 by Vivienne Quek

“Robert Kiyosaki said only 5% of those who started their own business will survive beyond 5 years, so you must be doing quite well. Doing business now tough or not?” Someone said that to me that when I attended a … Continue reading →

Posted in How to ...?, Marketing Agency Secrets | 4 Comments

Great Ad 10: The Greatest Wonder of the Sea is that It’s Still Alive.

Posted on October 15, 2007 by Vivienne Quek

Today is 15 October 2007 and it is Blog Action Day. Blog Action Day was inspired by the belief in the unity of humanity. Agency: Lowe AG, Switzerland ~ Creative Directors: Valentina Herrmann, Beat Egger ~ Art Directors: Valentina Herrmann, … Continue reading →

Posted in Great Ads | 1 Comment

Great Ad 9: Brain, Head, Thinker

Posted on October 9, 2007 by Vivienne Quek

I’m in the advertising industry for many years but it still took me a little while to figure out what Ad #1 is all about. After that, I went for a research spree and found 2 almost similar ads by … Continue reading →

Posted in Great Ads | 5 Comments

Is the Television Dead?

Posted on October 6, 2007 by Vivienne Quek

According to AdAge.com on 17 September 2007: Recession or not, traditional media is getting ready to feel the pain. Last week, TNS found that U.S. ad spending fell for the second quarter in a row, the first time that has … Continue reading →

Posted in Guest Writers, Sharing is Learning | 6 Comments

What’s Inside Russell Brunsen’s The IM-Myth

Posted on October 3, 2007 by Vivienne Quek

Russell Brunsen created lots of interest when he announced he would reward you with $1 for every successful referral of his free ebook, The IM-Myth, and $0.50 for everyone your friends referred. Out of pure curiosity on what this young … Continue reading →

Posted in Marketing Strategies and Tips | 2 Comments