What happens if you got a really neat product but somehow, there are no sales no matter what you did? Are you ahead of your time? Is the target audience so obtuse that they cannot see the benefits your product/service can provide? Or are your customers not in a buying stage yet?How many stages are […]

Popularity: 15% [?]

Customer Relations Management (CRM) is an essential component of marketing but many people - even marketers - see it as a separate and non-related entity.
A while back, I shared in my post Why Customer Service is Even More Important these days an unpleasant experience at a well known electronics store. I was a willing […]

Popularity: 12% [?]

A carefully crafted business slogan speaks volumes of it’s brand value and promise, successfully.
Before you click on the commercial, guess who used this famous 2-word slogan?

The first time I saw Nokia’s ad with it’s new slogan, “Connecting People”, I sucked in my breath. Just 2 simple words but so much is being said in these […]

Popularity: 16% [?]

“Robert Kiyosaki said only 5% of those who started their own business will survive beyond 5 years, so you must be doing quite well. Doing business now tough or not?” Someone said that to me that when I attended a preview last weekend.
Sometimes, I wonder why I try so hard. In a world dominated by […]

Popularity: 15% [?]

Today is 15 October 2007 and it is Blog Action Day. Blog Action Day was inspired by the belief in the unity of humanity.

Agency: Lowe AG, Switzerland ~ Creative Directors: Valentina Herrmann, Beat Egger ~ Art Directors: Valentina Herrmann, Fernando Perez ~Copywriters: Beat Egger, Keith Loell

On October 15th, bloggers around the web will unite to […]

Popularity: 13% [?]

I’m in the advertising industry for many years but it still took me a little while to figure out what Ad #1 is all about. After that, I went for a research spree and found 2 almost similar ads by the same advertiser. Well, some will call these 3 ads “snobbish” because you may not […]

Popularity: 15% [?]

According to AdAge.com on 17 September 2007:
Recession or not, traditional media is getting ready to feel the pain. Last week, TNS found that U.S. ad spending fell for the second quarter in a row, the first time that has happened since 2001. Depressing as it might appear, it’s a trend you might want to get […]

Popularity: 28% [?]