This is done by a Chinese ad agency for the China market. You may not understand the beauty of it if you cannot read or understand Chinese. But once you do, you will appreciate the simplicity, clarity and impact to the image.

Forest / Woods / Tree / Death (or Sheng/Lin/Mu/Shi)
Ad Agency: Shunya, Beijing, China […]

Popularity: 15% [?]

I find designers and copywriters are more confident in starting their own business after earning their stripes in established advertising agencies. Before they tender their resignation papers, they have already started designing their own websites and business cards. They are just counting the days before they can launch their new identity legitimately. I found this […]

Popularity: 14% [?]

Over the weekends, I received quite a few emails asking two questions: 1) What is the correct price to pay to the advertising agency/ freelance designer and 2) How to pay via “pay by performance”. Today, let’s deal with the first question as I’m sure you would ponder every now and then on how much […]

Popularity: 12% [?]

When you are in marketing and sales, you cannot afford not to network around to gain more contacts. This is especially so if you are in self-employment. You could be a freelance writer or designer or you own a small one-man outfit being your own boss and employee at the same time. When you don’t […]

Popularity: 4% [?]