Monthly Archives: September 2007

Great Ad 8: Drink Milk

Posted on September 28, 2007 by Vivienne Quek

I like this series of milk ads, they are really easy to understand. Why are they good? Well, they …

Posted in Great Ads | 1 Comment

Shopping on Familiar Ground

Posted on September 27, 2007 by Vivienne Quek

“Who would bother with online coupons?” One of my designers dismissed the e-advertisement with a click. On the contrary, online coupons are gaining a loyal following among online shoppers and a firm foothold in the realm of mainstream advertising. This … Continue reading →

Posted in Internet Marketing, Marketing Strategies and Tips | Leave a comment

What’s Your USP?

Posted on September 24, 2007 by Vivienne Quek

When asked “what kind of business do you have?”, do you: 1. Have a long explanation to about what you do? or 2. Have a quick, snappy pitch that demonstrates the nature and strength of your business? Do you know … Continue reading →

Posted in Marketing Strategies and Tips | 10 Comments

Business Slogan 34: Buy It. Sell It. Love It.

Posted on September 20, 2007 by Vivienne Quek

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Like to make a guess who said this? This business slogan summarizes the entire business model of eBay where sellers sell, buyers buy and a happy … Continue reading →

Posted in Famous Business Slogans | 4 Comments

Power of a Brand Properly Used

Posted on September 20, 2007 by Vivienne Quek

Many people do not realise that the power of a brand extends beyond the obvious. I have worked with many small and medium enterprises who believe, wrongly, of course; that “brand” means Coca Cola or Apple. They somehow fail to … Continue reading →

Posted in Branding, Critique | Leave a comment

Secret Shopping Service on the Prowl

Posted on September 19, 2007 by Vivienne Quek

Whether you are a marketer or a business owner, do you have ready answers for the following questions? Do you know what takes place in your business when you are absent? Are your customers receiving the level of service they … Continue reading →

Posted in Customer Service, Marketing Strategies and Tips | 5 Comments

Great Ad 7: Buenos Aires Zoo

Posted on September 17, 2007 by Vivienne Quek

The credits for this series, “Get Much More for Much Less”, goes to Del Campo Nazca Saatchi & Saatchi Why is it powerful? Attract Attention: You’ll be wondering, “Why are there two of the same animal with one of them … Continue reading →

Posted in Great Ads | 5 Comments

Great Ad 6: Forest-Woods-Tree-Death

Posted on September 12, 2007 by Vivienne Quek

This is done by a Chinese ad agency for the China market. You may not understand the beauty of it if you cannot read or understand Chinese. But once you do, you will appreciate the simplicity, clarity and impact to … Continue reading →

Posted in Great Ads | 13 Comments