Great Ad 8: Drink Milk
I like this series of milk ads, they are really easy to understand. Why are they good? Well, they …
Shopping on Familiar Ground
“Who would bother with online coupons?” One of my designers dismissed the e-advertisement with a click. On the contrary, online coupons are gaining a loyal following among online shoppers and a firm foothold in the realm of mainstream advertising. This is indisputable as a check using Google’s search returns with 19,400,000 results. That’s quite awesome. …
What’s Your USP?
When asked “what kind of business do you have?”, do you: 1. Have a long explanation to about what you do? or 2. Have a quick, snappy pitch that demonstrates the nature and strength of your business? Do you know what’s your unique selling proposition? Your USP is that component in your business that makes …
Business Slogan 34: Buy It. Sell It. Love It.
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Like to make a guess who said this? This business slogan summarizes the entire business model of eBay where sellers sell, buyers buy and a happy community is born. It basically tells you that eBay is the problem solver, a bridge …
Secret Shopping Service on the Prowl
Whether you are a marketer or a business owner, do you have ready answers for the following questions? Do you know what takes place in your business when you are absent? Are your customers receiving the level of service they deserve and expect? Are they happy with their experience and would they return for more? …
Great Ad 7: Buenos Aires Zoo
The credits for this series, “Get Much More for Much Less”, goes to Del Campo Nazca Saatchi & Saatchi Why is it powerful? Attract Attention: You’ll be wondering, “Why are there two of the same animal with one of them looking kinda odd?” Easy to understand: On closer examination, you see that the left one …
Great Ad 6: Forest-Woods-Tree-Death
This is done by a Chinese ad agency for the China market. You may not understand the beauty of it if you cannot read or understand Chinese. But once you do, you will appreciate the simplicity, clarity and impact to the image. Forest / Woods / Tree / Death (or Sheng/Lin/Mu/Shi) Ad Agency: Shunya, Beijing, …
Getting a Loan to Start Your Business
I find designers and copywriters are more confident in starting their own business after earning their stripes in established advertising agencies. Before they tender their resignation papers, they have already started designing their own websites and business cards. They are just counting the days before they can launch their new identity legitimately. I found this …