I like this series of milk ads, they are really easy to understand. Why are they good? Well, they …

I have shared in an earlier post that all customers love freebies, bonuses and gifts. If you are an online marketers, you can choose a heavy-weight e-book or e-report as a thank-you gift. If you are an off-line marketer, you’ll have the typical range of pens, key chains, coffee mugs and for the more tech-friendly, [...]

“Who would bother with online coupons?” One of my designers dismissed the e-advertisement with a click. On the contrary, online coupons are gaining a loyal following among online shoppers and a firm foothold in the realm of mainstream advertising. This is indisputable as a check using Google’s search returns with 19,400,000 results. That’s quite awesome. [...]

When asked “what kind of business do you have?”, do you: 1. Have a long explanation to about what you do? or 2. Have a quick, snappy pitch that demonstrates the nature and strength of your business? Do you know what’s your unique selling proposition? Your USP is that component in your business that makes [...]

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Like to make a guess who said this? This business slogan summarizes the entire business model of eBay where sellers sell, buyers buy and a happy community is born. It basically tells you that eBay is the problem solver, a bridge [...]

Many people do not realise that the power of a brand extends beyond the obvious. I have worked with many small and medium enterprises who believe, wrongly, of course; that “brand” means Coca Cola or Apple. They somehow fail to see themselves as being “branded”. But all companies, big or small, are branded. Even in [...]

Whether you are a marketer or a business owner, do you have ready answers for the following questions? Do you know what takes place in your business when you are absent? Are your customers receiving the level of service they deserve and expect? Are they happy with their experience and would they return for more? [...]

The credits for this series, “Get Much More for Much Less”, goes to Del Campo Nazca Saatchi & Saatchi Why is it powerful? Attract Attention: You’ll be wondering, “Why are there two of the same animal with one of them looking kinda odd?” Easy to understand: On closer examination, you see that the left one [...]