Monthly Archives: August 2007

My Additions to The W-List of Outstanding Women Bloggers

Posted on August 15, 2007 by Vivienne Quek

I only learned of this W-List of Outstanding Women Bloggers when Priscilla Palmer added my name to it. I am deeply honored, and truly appreciative, of being included in the W-List, originally started by Liz Strauss. I am in awe … Continue reading →

Posted in Awards | 6 Comments

I’m “Rockin’ Girl Blogger”!?

Posted on August 14, 2007 by Vivienne Quek

I almost fell off my chair when Laura Spencer at WritingThoughts awarded me the Rockin’ Girl Blogger Award. It was totally unexpected and a wonderful, wonderful surprise after a long, hard day at work. I wasn’t expecting it. I have … Continue reading →

Posted in Awards | 6 Comments

How Strong is Your Brand? Take a Brand Test.

Posted on August 12, 2007 by Vivienne Quek

I was having tea with a friend who intended to start a business within the next few months. The conversation led to a long discussion of whether one should build the entire company and product around a pre-set branding or … Continue reading →

Posted in Branding, Marketing Strategies and Tips | 4 Comments

Great Ad 4: Amnesty International

Posted on August 9, 2007 by Vivienne Quek

Saatchi & Saatchi’s “Write for Freedom” advertisement, conceptualized and executed for Amnesty International. Whoever thought up this ad is really good. Why good? Attract attention: A familiar yellow pencil which we undoubtedly have seen and used is the focal point … Continue reading →

Posted in Great Ads | 4 Comments

Business Slogan 29: A Great Way to Fly

Posted on August 6, 2007 by Vivienne Quek

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess which airline is still using this 30-year old slogan: “A Great Way to Fly” Find out more by clicking here.

Posted in Famous Business Slogans | 7 Comments

Surprisingly High Readership on Sponsored Posts

Posted on August 3, 2007 by Vivienne Quek

I have heard more than once, from naysayers, that no one reads advertisements willingly and therefore, nobody will intentionally read paid posts. Really? It is with much interest that I read the results of a recent research conducted by PayPerPost … Continue reading →

Posted in Internet Marketing, Marketing Strategies and Tips | 4 Comments

Are You a Born Entrepreneur?

Posted on August 3, 2007 by Vivienne Quek

A few days ago, I read a very interesting article by Greg Watson where he declared “Entrepreneurs are Born”. I wrote a post on that but that title kept echoing in my head. Well, I took a long hard look … Continue reading →

Posted in Entrepreneurship, Personal, Sharing is Learning | 13 Comments

Credit Card as A Primary Tool

Posted on August 2, 2007 by Vivienne Quek

As a marketer, I see the credit card as one of the primary tools a serious business should have, whether you are in an off-line or on-line business. Recently, I advised a client that setting up his e-commerce website with … Continue reading →

Posted in Marketing Strategies and Tips | 2 Comments