Monthly Archives: August 2007

Business Slogan 33: Keep Walking

Posted on August 31, 2007 by Vivienne Quek

Check out this “Android” commercial and you will probably see why more than 700 people have voted for it at YouTube. Johnny Walker is certainly going to keep walking, walking and walking for a long time. According to The Mill, … Continue reading →

Posted in Famous Business Slogans | 4 Comments

Sex In Advertising?

Posted on August 28, 2007 by Vivienne Quek

Does sex really sell? Well, you decide for yourself. Jef Richards, an advertising professor with The University of Texas, Austin, said “In advertising, sex sells. But only if you’re selling sex.” Not according to the a survey conducted by MediaAnalyzer. … Continue reading →

Posted in Marketing Strategies and Tips, Sex in Advertising | Tagged , , , , | 24 Comments

Coke Zero – Living As It Should Be

Posted on August 26, 2007 by Vivienne Quek

I’m a great fan of the classic Coca Cola. It’s the only cola I drink when I’m eating out. Even though there are many varieties of coke available these days, I’m pretty oblivious to the rest of it’s product extension … Continue reading →

Posted in Marketing Strategies and Tips | 7 Comments

Great Ad 5: Ready to Quit?

Posted on August 23, 2007 by Vivienne Quek

A static ad exhaling continuously with real smoke and smoky effect as long as the bus is puffing and huffing along. Why is this ad powerful?

Posted in Great Ads | 6 Comments

Business Slogan 32: Have It Your Way

Posted on August 20, 2007 by Vivienne Quek

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Before you clicked on the commercial, guess who used this famous slogan, abandoned it and resurrect it after some 30 years “Have It Your Way” Answer: … Continue reading →

Posted in Famous Business Slogans | 5 Comments

Sing Your Troubles Away

Posted on August 18, 2007 by Vivienne Quek

Mark Burnett triumphed and flourished with “Survivor”. Simon Fuller, succeeded beyond most people’s wildest dreams with “American Idol”. Tyra Banks got both men and women glued to the TV watching girls sashaying in “America’s Next Top Model”. TV audiences love … Continue reading →

Posted in Internet Marketing, Marketing Strategies and Tips | 1 Comment

Business Slogan 31: When You Got It, Flaunt It.

Posted on August 18, 2007 by Vivienne Quek

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess who used this famous slogan: “When you got it, flaunt it.”  

Posted in Famous Business Slogans | Leave a comment

Do You Need CRM Sales Management?

Posted on August 18, 2007 by Vivienne Quek

Peter Drucker’s definition of marketing is: “Marketing and innovation are the two chief functions of business. You get paid for creating a customer, which is marketing. And you get paid for creating a new dimension of performance, which is innovation. … Continue reading →

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