Check out this “Android” commercial and you will probably see why more than 700 people have voted for it at YouTube. Johnny Walker is certainly going to keep walking, walking and walking for a long time. According to The Mill, this 60-second television commercial “brings to life the brand’s philosophy of personal progress and provides [...]

Does sex really sell? Well, you decide for yourself. Jef Richards, an advertising professor with The University of Texas, Austin, said “In advertising, sex sells. But only if you’re selling sex.” Not according to the a survey conducted by MediaAnalyzer. Sex in print advertisements actually improves the advertising effectiveness for men, but make it less [...]

I’m a great fan of the classic Coca Cola. It’s the only cola I drink when I’m eating out. Even though there are many varieties of coke available these days, I’m pretty oblivious to the rest of it’s product extension line. I don’t want Coke “Cherry” or “Vanilla” and I certainly do not fancy the [...]

A static ad exhaling continuously with real smoke and smoky effect as long as the bus is puffing and huffing along. Why is this ad powerful?

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Before you clicked on the commercial, guess who used this famous slogan, abandoned it and resurrect it after some 30 years “Have It Your Way” Answer: Burger King (developed by Batten, Burton, Durstine and Osborne in 1974) Burger King, the No. [...]

Mark Burnett triumphed and flourished with “Survivor”. Simon Fuller, succeeded beyond most people’s wildest dreams with “American Idol”. Tyra Banks got both men and women glued to the TV watching girls sashaying in “America’s Next Top Model”. TV audiences love reality shows, singing contests, dancing competitions, game quizzes, modeling challenges, fashion designer awards and the [...]

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess who used this famous slogan: “When you got it, flaunt it.”  

Peter Drucker’s definition of marketing is: “Marketing and innovation are the two chief functions of business. You get paid for creating a customer, which is marketing. And you get paid for creating a new dimension of performance, which is innovation. Everything else is a cost center.” Most enterprising businesses now focus on sales and marketing, [...]