Monthly Archives: July 2007

Business Slogan 27: No FT, No Comments

Posted on July 19, 2007 by Vivienne Quek

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess who said this: “No FT. No Comment. Answer: Financial Times (1982) Until you read the Financial Times, you won’t know if you got it all … Continue reading →

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Blog Marketing – Taking the Obvious Route

Posted on July 18, 2007 by Vivienne Quek

According to Technorati, there are about 92.8 million blogs. That is just blogs alone. Not counting other types of websites. Talk about crowded markets. Marketing is all about drawing attention. As a natural progression, marketing boils down to the process … Continue reading →

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Are there Rules for the Creative Folks?

Posted on July 15, 2007 by Vivienne Quek

This post is the result of Asgeir Hoem tagging me to further Marc Rapp‘s quest of finding out the creative folks’ rules for design. What are the rules that have helped them to succeed as creative people – “something you’ve … Continue reading →

Posted in Marketing Strategies and Tips | 10 Comments

Features Vs Benefits – Do You Know The Difference?

Posted on July 13, 2007 by Vivienne Quek

I have been talking quite a bit on copy recently, from the importance of having headlines that sell, avoiding copy that sounds too good to be true to how to brief a copywriter to get the best work accomplished. Today, … Continue reading →

Posted in Copy | 5 Comments

How To Write Headlines That Sell

Posted on July 10, 2007 by Vivienne Quek

Most people read the newspapers for news and social information (or sometimes called “gossips”), and not for advertisements. Yet, advertisers are spending good money to be seen. To overcome this challenge, creative folks use a mix of traffic stopping words … Continue reading →

Posted in Copy, How to ...? | 12 Comments

Clever Niche Marketing – Selling Qualified Leads

Posted on July 10, 2007 by Vivienne Quek

Marketing is such a big, big world. And as the world becomes more sophisticated and educated, it is becoming more and more difficult to market. Add to that the huge number of marketers and you have a very big, very … Continue reading →

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Does Pay By Performance works with an Advertising Agency?

Posted on July 9, 2007 by Calvin

Here is an interesting one, and it is in response to some comments and emails which we received after our earlier post on pay by performance. Several comments came in based on the fact that they were concerned that spending … Continue reading →

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Business Slogan 26: Got Milk?

Posted on July 3, 2007 by Vivienne Quek

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess who said this: “Got Milk?” Answer: California Milk Processor Board (developed by Goodby, Silverstein & Partners in 1993) Originally created for California Milk Processor Board … Continue reading →

Posted in Famous Business Slogans | 3 Comments