Monthly Archives: July 2007

Entrepreneurs Are Born

Posted on July 30, 2007 by Vivienne Quek

Through the course of work, I have met some very capable marketing executives climbing the corporate ladder very successfully. They make a good income, collect fat bonuses and receive their deserving promotions year after year. With their knowledge and experience, … Continue reading →

Posted in Entrepreneurship, Personal, Sharing is Learning | 34 Comments

Great Ad 2: Sony Micro Vault

Posted on July 27, 2007 by Vivienne Quek

Sony revolutionize with the Walkman. It’s snazzy product ideas, coupled with powerful marketing and advertising campaigns, made Sony a market leader to be reckoned with. Sony is a bit quiet these days but I thought their Micro Vault ads were … Continue reading →

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Loyalty Marketing and Rewards Still Work

Posted on July 27, 2007 by Vivienne Quek

One of the greatest invention of modern times must surely be shopping. That habit of browsing with no intention to buy that always seem to end up with you having bags and bags of things that you think “… better … Continue reading →

Posted in Marketing Strategies and Tips | Leave a comment

Business Slogan 30: First to Bata, Than to School

Posted on July 25, 2007 by Vivienne Quek

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess who said this: “First to Bata, Than to School” Find out more by clicking here.

Posted in Famous Business Slogans | 4 Comments

Digital Camera is also a Marketing Tool

Posted on July 24, 2007 by Vivienne Quek

I seldom meet a client without my laptop. Just yesterday, a client said in an envious tone that I can work anywhere as long as I have a wireless Internet connection, a laptop and a mobile phone. I agree. I … Continue reading →

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Great Ad 1: Without Heinz

Posted on July 22, 2007 by Vivienne Quek

Without Heinz, your breakfast, lunch or dinner taste like cardboard. Simple advertisement but the message is succinctly clear and powerful. This ad is one which qualifies the saying,”a picture paints a thousand words”. Why is it powerful? Attract attention – … Continue reading →

Posted in Great Ads | 3 Comments

Mark Joyner to Turn Around Your Business?

Posted on July 21, 2007 by Vivienne Quek

Until I attended World Internet Summit in May 2007, I did not know who Mark Joyner was. Now I know that the other internet gurus have crowned him as the Godfather of Internet. He has been there, done that before … Continue reading →

Posted in NAC/WIS 2007, Sharing is Learning | Leave a comment

Business Slogan 28: Go To Work On An Egg

Posted on July 19, 2007 by Vivienne Quek

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess who said this: “Go to Work on An Egg” Find out more by clicking here.

Posted in Famous Business Slogans | Leave a comment