Monthly Archives: June 2007

Fair Exchange in a Free Market

Posted on June 20, 2007 by Vivienne Quek

I’m used to people telling me “I don’t have money to do marketing”, “I don’t have spare budget to advertise”. And my reply is almost always the same, “You got to do some form of marketing no matter whether you … Continue reading →

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Business Slogan 24: Think Small

Posted on June 17, 2007 by Vivienne Quek

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess who said this: “Think Small” Answer: Volkswagen (developed by Doyle Dane Bernbach in 1962) Other car companies sell big cars. Volkswagen needed to sell small … Continue reading →

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Sales Copy That Is Too Good To Be True

Posted on June 12, 2007 by Vivienne Quek

When you read a well crafted, long, sales letter on the web telling you how “I made $278,000 and so can you”; what goes through your head? There is a promise to reveal secrets, promises of a step-by-step process to … Continue reading →

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Is Secured Credit Card Really Safe?

Posted on June 3, 2007 by Vivienne Quek

I was talking to two new friends whom I met during the World Internet Summit 2007. I was curious if their customers paid via PayPal or credit cards. The answer was a good mix but that’s not the story here. … Continue reading →

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Credit Card Processing an Integral Part for Internet Marketing

Posted on June 3, 2007 by Vivienne Quek

People I know who are jittery about internet businesses jerked themselves out of their stupor during the 4-day World Internet Mega Summit Singapore 2007. A few paid for mentoring programmes while others bought domain names. What was originally an uphill … Continue reading →

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