At an earlier post, Niche Marketing Is Not to be Ignored, I said niche marketing is all about focusing on a specific, over-looked and under-served area where your product and expertise can create a major impact and be a big hit. I even used Mac Poker Online (poker site catering to Apple Macintosh users) as [...]

I just saw a post over at calvinwarr.com which I felt was significant enough to make a short note on. His post was about “crisis marketing” and basically, it is a twist on the concept of “crisis management”. As we all know, in most PR plans, there are contingencies made for when bad things happen. [...]

I have been writing about niche marketing recently, and once again, I come across yet another interesting example that I think you will be interested to read about. For those in temperate climates, summer is a big deal. People who live in hot, tropical countries like Singapore and Malaysia have no idea what the big [...]

Whatever you do about your personal branding, just don’t be a “Paris Hilton”. She might be in the news all the time but none of them are in a very favorable light. Most of us savor snickering at gossips now and then, and we enjoy seeing people put on the spot and laughing at them, [...]

When I first visited Japan, I was in awe at the respect and the lavishness with which they treated their goods, even when I ordered just 3 tiny sweets filled with red bean paste. They were first placed in a transparent tray, which was then lowered into a exquisitely green coloured corrugated box with printed [...]

Niche marketing is all about focusing on a specific, over-looked and under-served areas where your product and expertise can create a major impact and be a big hit. You like dogs, and you intend to go into the dog business. However, do you have unique capabilities or huge resources to fight in the highly competitive [...]

Every year, we start off with the Chinese New Year celebrations (a celebration of Spring), followed by memorable days like Valentine’s Day, Mother’s Day, Visak Day, Father’s Day, Hari Raya Puasa, Deepavali, Thanksgiving and so on. Marketers are always excited about special events and festive seasons because they help to increase sales, sales margin and [...]

After I wrote Sales Copy That�s Too Good To be True for Affiliate KB, I started to wonder whether professional copywriters (freelance or otherwise) are properly briefed for their assignments. I have a feeling that very few clients know how to write a proper copy brief. I have a Copy Brief with 24 questions! Come [...]