Monthly Archives: June 2007

Niche Marketing – Offer What Others Are Not Offering

Posted on June 30, 2007 by Vivienne Quek

At an earlier post, Niche Marketing Is Not to be Ignored, I said niche marketing is all about focusing on a specific, over-looked and under-served area where your product and expertise can create a major impact and be a big … Continue reading →

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Crisis Management as part of your Marketing Plans

Posted on June 30, 2007 by Vivienne Quek

I just saw a post over at calvinwarr.com which I felt was significant enough to make a short note on. His post was about “crisis marketing” and basically, it is a twist on the concept of “crisis management”. As we … Continue reading →

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Niche Marketing – Summer Holidays

Posted on June 29, 2007 by Vivienne Quek

I have been writing about niche marketing recently, and once again, I come across yet another interesting example that I think you will be interested to read about. For those in temperate climates, summer is a big deal. People who … Continue reading →

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Do You Have a Personal Brand?

Posted on June 28, 2007 by Vivienne Quek

Whatever you do about your personal branding, just don’t be a “Paris Hilton”. She might be in the news all the time but none of them are in a very favorable light. Most of us savor snickering at gossips now … Continue reading →

Posted in Branding, Marketing Strategies and Tips | 18 Comments

Packaging Yourself to Better Mindshare

Posted on June 25, 2007 by Vivienne Quek

When I first visited Japan, I was in awe at the respect and the lavishness with which they treated their goods, even when I ordered just 3 tiny sweets filled with red bean paste. They were first placed in a … Continue reading →

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Niche Marketing Is Not To Be Ignored

Posted on June 24, 2007 by Vivienne Quek

Niche marketing is all about focusing on a specific, over-looked and under-served areas where your product and expertise can create a major impact and be a big hit. You like dogs, and you intend to go into the dog business. … Continue reading →

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Seasonal Marketing Sells!

Posted on June 22, 2007 by Vivienne Quek

Every year, we start off with the Chinese New Year celebrations (a celebration of Spring), followed by memorable days like Valentine’s Day, Mother’s Day, Visak Day, Father’s Day, Hari Raya Puasa, Deepavali, Thanksgiving and so on. Marketers are always excited … Continue reading →

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How to Select and Brief a Copywriter?

Posted on June 21, 2007 by Vivienne Quek

After I wrote Sales Copy That’s Too Good To be True for Affiliate KB, I started to wonder whether professional copywriters (freelance or otherwise) are properly briefed for their assignments. I have a feeling that very few clients know how … Continue reading →

Posted in Copy, How to ...?, Marketing Strategies and Tips | 11 Comments