Archive for May, 2007

Business Slogan 20: The Uncola

Saturday, May 12th, 2007

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully.

Why “cola” is used in one of 7-up most talked about advertising slogan:
“The uncola.”
Find out more by clicking here.
Popularity: 3% [?]

Popularity: 3% [?]

Masterseek - A New, Niche Search Engine

Saturday, May 12th, 2007

Yahoo!, Google and MSN Live Search are so omnipresent that whenever we want to do a search, they are always our top-of-the-mind recall. To ensure that you are visible to the internet community, certainly you should be listed/submitted there. But they are not the only options we have. As far as I know, there are [...]

Popularity: 1% [?]

Importance of a Good Pay Per Click Marketing Partner

Friday, May 11th, 2007

Most marketing folks are very familiar with all the various marketing tools in the traditional realm of print, radio and TV. However, trying to force such operating models into an internet marketing campaign can be costly, and possibly, ineffective.
Traffic generation and sales conversion are key concerns for internet marketers. No traffic, no prospects, no possible [...]

Popularity: 1% [?]

Business Slogan 19: The Milk Chocolate Melts in Your Mouth, Not In Your Hand

Friday, May 11th, 2007

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully.

Guess who said this, and who wrote this:
“The milk chocolate that melts in your mouth, not in your hand. “
Find out more by clicking here:
Popularity: 3% [?]

Popularity: 3% [?]

Online Shopping + Online Coupon = Great Experience

Friday, May 11th, 2007

Just met up 2 friends for coffee, they had the idea of rounding up respectable brands to provide offers to clients through the use of coupons. As the cost for printing thousands of beautifully designed coupon books is rather formidable, they looked towards online coupon. I thought it was a fabulous idea and that sparked [...]

Popularity: 2% [?]

Business Slogan 18: Because I’m Worth It.

Thursday, May 10th, 2007

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully.
Guess when was this slogan developed:
“Because I’m worth it.”
Find out more by clicking here.
Popularity: 3% [?]

Popularity: 3% [?]

Business Slogan 17: Have A Break. Have A Kit Kat.

Wednesday, May 9th, 2007

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully.

Guess who wrote this, and when was this slogan coined:
“Have a Break. Have a Kit Kat.”
Find out more by clicking here.
Popularity: 3% [?]

Popularity: 3% [?]

Interview of an $87 Million Adwords Spender

Wednesday, May 9th, 2007

Do you know what compelled me to read through the entire 4-pages of the Interview of Dr Jon Cohen at one go? It is a strong combination of intriguing headline, engaging storytelling skills (or in our trade terminology, excellent copy-writing) and interesting story. Headline? Copy writing? Yes, in the marketing and advertising realm, we can [...]

Popularity: 5% [?]

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