Month: May 2007

Business Slogan 20: The Uncola

Business Slogan 20: The Uncola

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Why “cola” is used in one of 7-up most talked about advertising slogan: “The uncola.” Find out more by clicking here.

Masterseek – A New, Niche Search Engine

Masterseek – A New, Niche Search Engine

Yahoo!, Google and MSN Live Search are so omnipresent that whenever we want to do a search, they are always our top-of-the-mind recall. To ensure that you are visible to the internet community, certainly you should be listed/submitted there. But they are not the only options we have. As far as I know, there are …

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Importance of a Good Pay Per Click Marketing Partner

Importance of a Good Pay Per Click Marketing Partner

Most marketing folks are very familiar with all the various marketing tools in the traditional realm of print, radio and TV. However, trying to force such operating models into an internet marketing campaign can be costly, and possibly, ineffective. Traffic generation and sales conversion are key concerns for internet marketers. No traffic, no prospects, no …

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Online Shopping + Online Coupon = Great Experience

Online Shopping + Online Coupon = Great Experience

Just met up 2 friends for coffee, they had the idea of rounding up respectable brands to provide offers to clients through the use of coupons. As the cost for printing thousands of beautifully designed coupon books is rather formidable, they looked towards online coupon. I thought it was a fabulous idea and that sparked …

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Interview of an $87 Million Adwords Spender

Interview of an $87 Million Adwords Spender

Do you know what compelled me to read through the entire 4-pages of the Interview of Dr Jon Cohen at one go? It is a strong combination of intriguing headline, engaging storytelling skills (or in our trade terminology, excellent copy-writing) and interesting story. Headline? Copy writing? Yes, in the marketing and advertising realm, we can …

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