Monthly Archives: May 2007

Business Slogan 20: The Uncola

Posted on May 12, 2007 by Vivienne Quek

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Why “cola” is used in one of 7-up most talked about advertising slogan: “The uncola.” Find out more by clicking here.

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Masterseek – A New, Niche Search Engine

Posted on May 12, 2007 by Vivienne Quek

Yahoo!, Google and MSN Live Search are so omnipresent that whenever we want to do a search, they are always our top-of-the-mind recall. To ensure that you are visible to the internet community, certainly you should be listed/submitted there. But … Continue reading →

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Importance of a Good Pay Per Click Marketing Partner

Posted on May 11, 2007 by Vivienne Quek

Most marketing folks are very familiar with all the various marketing tools in the traditional realm of print, radio and TV. However, trying to force such operating models into an internet marketing campaign can be costly, and possibly, ineffective. Traffic … Continue reading →

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Business Slogan 19: The Milk Chocolate Melts in Your Mouth, Not In Your Hand

Posted on May 11, 2007 by Vivienne Quek

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess who said this, and who wrote this: “The milk chocolate that melts in your mouth, not in your hand. “ Find out more by clicking … Continue reading →

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Online Shopping + Online Coupon = Great Experience

Posted on May 11, 2007 by Vivienne Quek

Just met up 2 friends for coffee, they had the idea of rounding up respectable brands to provide offers to clients through the use of coupons. As the cost for printing thousands of beautifully designed coupon books is rather formidable, … Continue reading →

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Business Slogan 18: Because I’m Worth It.

Posted on May 10, 2007 by Vivienne Quek

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess when was this slogan developed: “Because I’m worth it.” Find out more by clicking here.

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Business Slogan 17: Have A Break. Have A Kit Kat.

Posted on May 9, 2007 by Vivienne Quek

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess who wrote this, and when was this slogan coined: “Have a Break. Have a Kit Kat.” Find out more by clicking here.

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Interview of an $87 Million Adwords Spender

Posted on May 9, 2007 by Vivienne Quek

Do you know what compelled me to read through the entire 4-pages of the Interview of Dr Jon Cohen at one go? It is a strong combination of intriguing headline, engaging storytelling skills (or in our trade terminology, excellent copy-writing) … Continue reading →

Posted in Copy, Internet Marketing, Sharing is Learning | 2 Comments