Having worked in the creative industry for the past 2 decades taught me the importance of file back-up. You cannot imagine how stressful, time consuming and disruptive when the creative people has to re-do the work they lost due to a power failure and hard disc crash. Sometimes, the essence of the original work failed [...]

We know sex sells. There will always be advertisers, be they branded, unbranded or new start-ups, using sex and sex-appeal to coax more attention out of a noisy advertising landscape. But, do you think they will be so bold as to apply such “sex techniques” to their corporate logo? “NO!” You would have said. No, [...]

I always find it a chore to keep receipts, fill out claim forms, submit to the Finance Department; then wait for reimbursement for the expenses I have incurred for business entertainment. I suggested to our Finance Department to get me a business credit card. That would save both parties the hassle of shoving paper work [...]

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess who said this: “Be All You Can Be.” Find out more by clicking here.

A supporter of this blog sent me an email after reading my earlier post, Food for Thoughts, where my concluding paragraph said “There are just so many ways to do marketing with or without money. Just don’t stop marketing!” Chris’ questions were: “Are there ways to do cheap or free advertising? Where can I seek [...]

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess who said this, and when: “Fly the Friendly Skies.” Find out more by clicking here.

What is the most powerful word in marketing and sales? FREE. So who is the first runner-up to FREE? There will be some debate over this but my choice would be SAVE. “Save 80% of your effort when you buy our …”, ” Save 25% if you take action today”, “Why pay more when you [...]

June is coming and my countrymen or rather countrywomen would be looking forward to the Super Singapore Sale. Besides the year-end Christmas season, this period is indeed the golden month for retailers islandwide. Retailers – big or small – will be falling over one another to outshine their competitors’ offerings in terms of varieties, price [...]