I was at the World Internet Summit for 4 days. The most talked about topics were traffic generation, sales conversion and irresistible offers. What is an irresistible offer? Basically, it is such a good deal that you will not want to walk away from it. And if you did, you would forever lament the great [...]

I’m in marketing and advertising and naturally, my responsibility is to help my clients make more money. Is making money the be-all and end-all? I never thought money was the end. With greater wealth comes greater responsibilities. The World Internet Mega Summit Singapore 2007 held in Singapore from 26 to 29 May 2007 allowed me [...]

A Report on National Achiever Congress, 24 – 25 May 2007: Tung Desem Waringin
Before you said “so what”, please note that the only author that ever surpassed this figure is the billionaire writer who wrote Harry Potter.
You might not know who Tung Desem Waringin is, but you will surely be impressed that he is [...]

I just attended the 2-day National Achiever Congress held in Singapore on 24 – 25 May 2007. James Skinner said there is just too much money going round the globe today, so much so that investors and venture capitalists simply don’t know where to put their money. Yet, ironically, we still see poverty, hunger and [...]

One of the key elements in many marketing campaigns are events. This could take the form of a convention, an exhibition, seminar or even a press conference. The key challenge for many marketers would be staging an event that would be remembered. Using entertainment speakers could be the solution you need.
If you had a celebrity [...]

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully.
Guess who said this:
“It’s Everywhere You Want To Be”
Find out more by clicking here.

In today’s marketing landscape, it is going to be very difficult for you to avoid the question of marketing online. If you are comfortable with it, great; if not, you seriously have to take a good look at it. One of the areas that is growing in significance is blog marketing.
This is where advertisers get [...]

I commented in my earlier blog post, Why Pay Retail When You Can Save Up To 70%, that compelling copy and irresistible offers can make buyers ignore the aesthetics of a website. Mal Emery, a renowned Australian marketing guru, said that offers are most the most important elements in a selling proposition. It can override [...]