Monthly Archives: February 2007

Victims of RegisterFly…

Posted on February 24, 2007 by Calvin

Currently, we are one of the small victims of the RegisterFly fiasco. For those who are not aware of this, you may head on over to www.registerflies.com to read all about it. This post is simply to inform everyone that … Continue reading →

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Windows Vista Launch a Success or Failure?

Posted on February 22, 2007 by Calvin

Here is a very interesting “case study” for those involved in marketing, especially technology marketing. Have you heard of Windows Vista? Yes? Not surprising that, considering the amount of hype, press and advertising going on. Yet, did you know that … Continue reading →

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“My AE knows Nuts!”

Posted on February 10, 2007 by Vivienne Quek

“My AE knows nuts. He’s no more than a coordinator with a big sounding name.” This is another common complain heard from the client side as well as the Account Executive’s own agency, especially from his creative department. I can … Continue reading →

Posted in Marketing Agency Secrets | 3 Comments

Is Your Marketing or Advertising Agency Really So Lousy?

Posted on February 7, 2007 by Vivienne Quek

“My advertising agency is so lousy!”. This is one common complaint you can hear in the advertising industry. Having worked both sides of the fence, I can sympathize with the poor agencies who get knocked on the head, and I … Continue reading →

Posted in Marketing Agency Secrets | 2 Comments

Crazy End to The Crazy Horse

Posted on February 2, 2007 by Calvin

Some might say that it is no surprise that The Crazy Horse ended its run less than a year after a grand entrance. It was proudly hailed as a show-piece for the advancing society that was the Singapore of tomorrow. … Continue reading →

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