I’m in marketing and advertising and naturally, my responsibility is to help my clients make more money. Is making money the be-all and end-all? I never thought money was the end. With greater wealth comes greater responsibilities. The World Internet Mega Summit Singapore 2007 held in Singapore from 26 to 29 May 2007 allowed me [...]
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A Report on National Achiever Congress, 24 - 25 May 2007: Tung Desem Waringin
Before you said “so what”, please note that the only author that ever surpassed this figure is the billionaire writer who wrote Harry Potter.
You might not know who Tung Desem Waringin is, but you will surely be impressed that he is [...]
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I commented in my earlier blog post, Why Pay Retail When You Can Save Up To 70%, that compelling copy and irresistible offers can make buyers ignore the aesthetics of a website. Mal Emery, a renowned Australian marketing guru, said that offers are most the most important elements in a selling proposition. It can override [...]
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Having worked in the creative industry for the past 2 decades taught me the importance of file back-up. You cannot imagine how stressful, time consuming and disruptive when the creative people has to re-do the work they lost due to a power failure and hard disc crash. Sometimes, the essence of the original work failed [...]
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I always find it a chore to keep receipts, fill out claim forms, submit to the Finance Department; then wait for reimbursement for the expenses I have incurred for business entertainment. I suggested to our Finance Department to get me a business credit card. That would save both parties the hassle of shoving paper work [...]
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A supporter of this blog sent me an email after reading my earlier post, Food for Thoughts, where my concluding paragraph said “There are just so many ways to do marketing with or without money. Just don’t stop marketing!” Chris’ questions were: “Are there ways to do cheap or free advertising? Where can I seek [...]
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What is the most powerful word in marketing and sales?
FREE.
So who is the first runner-up to FREE?
There will be some debate over this but my choice would be
SAVE.
“Save 80% of your effort when you buy our …”, ” Save 25% if you take action today”, “Why pay more when you can save …”.
Price [...]
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Yahoo!, Google and MSN Live Search are so omnipresent that whenever we want to do a search, they are always our top-of-the-mind recall. To ensure that you are visible to the internet community, certainly you should be listed/submitted there. But they are not the only options we have. As far as I know, there are [...]
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