Niche marketing is all about focusing on a specific, over-looked and under-served areas where your product and expertise can create a major impact and be a big hit.
You like dogs, and you intend to go into the dog business. However, do you have unique capabilities or huge resources to fight in the highly competitive dog [...]

Popularity: 6% [?]

Every year, we start off with the Chinese New Year celebrations (a celebration of Spring), followed by memorable days like Valentine’s Day, Mother’s Day, Visak Day, Father’s Day, Hari Raya Puasa, Deepavali, Thanksgiving and so on.
Marketers are always excited about special events and festive seasons because they help to increase sales, sales margin and sales [...]

Popularity: 6% [?]

I’m used to people telling me “I don’t have money to do marketing”, “I don’t have spare budget to advertise”. And my reply is almost always the same, “You got to do some form of marketing no matter whether you have money or not”. Anyway, whoever said that marketing needs money all of the time? [...]

Popularity: 4% [?]

When I was at the World Internet Mega Summit in May 2007, I was tempted several times to buy the special packages offered by the various gurus. At the end of the summit, I went home empty handed. This is not because the offerings were unattractive or their sale pitches were too good to be [...]

Popularity: 7% [?]

Not to me.
Just one day after the logo for London Olympics 2012 was unveiled, more than 9000 people signed on a petition to have it removed. There were more than 50,000 signatures collected when the petition closed on 6 June 2007.

This London Olympics 2012 logo was designed by Wolff Ollins. The design brief called [...]

Popularity: 19% [?]

I was talking to two new friends whom I met during the World Internet Summit 2007. I was curious if their customers paid via PayPal or credit cards. The answer was a good mix but that’s not the story here. Over coffee, they enlightened me on the importance of “credit rating” and how a poor [...]

Popularity: 2% [?]

There was a small eatery shop opposite my office selling Peranankan food (that is, fusion food combines Malay, Chinese and other influences into a unique blend) Initially, the barely decorated shop only had 2 to 3 tables occupied during lunch time. There was no signboard. The only attraction was a single row of 8R photographs [...]

Popularity: 10% [?]

I’m in marketing and advertising and naturally, my responsibility is to help my clients make more money. Is making money the be-all and end-all? I never thought money was the end. With greater wealth comes greater responsibilities. The World Internet Mega Summit Singapore 2007 held in Singapore from 26 to 29 May 2007 allowed me [...]

Popularity: 10% [?]