At an earlier post, Niche Marketing Is Not to be Ignored, I said niche marketing is all about focusing on a specific, over-looked and under-served area where your product and expertise can create a major impact and be a big hit. I even used Mac Poker Online (poker site catering to Apple Macintosh users) as [...]

I have been writing about niche marketing recently, and once again, I come across yet another interesting example that I think you will be interested to read about. For those in temperate climates, summer is a big deal. People who live in hot, tropical countries like Singapore and Malaysia have no idea what the big [...]

When I first visited Japan, I was in awe at the respect and the lavishness with which they treated their goods, even when I ordered just 3 tiny sweets filled with red bean paste. They were first placed in a transparent tray, which was then lowered into a exquisitely green coloured corrugated box with printed [...]

Niche marketing is all about focusing on a specific, over-looked and under-served areas where your product and expertise can create a major impact and be a big hit. You like dogs, and you intend to go into the dog business. However, do you have unique capabilities or huge resources to fight in the highly competitive [...]

Every year, we start off with the Chinese New Year celebrations (a celebration of Spring), followed by memorable days like Valentine’s Day, Mother’s Day, Visak Day, Father’s Day, Hari Raya Puasa, Deepavali, Thanksgiving and so on. Marketers are always excited about special events and festive seasons because they help to increase sales, sales margin and [...]

I’m used to people telling me “I don’t have money to do marketing”, “I don’t have spare budget to advertise”. And my reply is almost always the same, “You got to do some form of marketing no matter whether you have money or not”. Anyway, whoever said that marketing needs money all of the time? [...]

When I was at the World Internet Mega Summit in May 2007, I was tempted several times to buy the special packages offered by the various gurus. At the end of the summit, I went home empty handed. This is not because the offerings were unattractive or their sale pitches were too good to be [...]

Not to me. Just one day after the logo for London Olympics 2012 was unveiled, more than 9000 people signed on a petition to have it removed. There were more than 50,000 signatures collected when the petition closed on 6 June 2007. This London Olympics 2012 logo was designed by Wolff Ollins. The design brief [...]