Category Archives: Sharing is Learning

When something good comes by, it’s always nice to share around. Sharing is learning and it makes the learning process more fun and less tedious.

Niche Marketing – Offer What Others Are Not Offering

Posted on June 30, 2007 by Vivienne Quek

At an earlier post, Niche Marketing Is Not to be Ignored, I said niche marketing is all about focusing on a specific, over-looked and under-served area where your product and expertise can create a major impact and be a big … Continue reading →

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Niche Marketing – Summer Holidays

Posted on June 29, 2007 by Vivienne Quek

I have been writing about niche marketing recently, and once again, I come across yet another interesting example that I think you will be interested to read about. For those in temperate climates, summer is a big deal. People who … Continue reading →

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Packaging Yourself to Better Mindshare

Posted on June 25, 2007 by Vivienne Quek

When I first visited Japan, I was in awe at the respect and the lavishness with which they treated their goods, even when I ordered just 3 tiny sweets filled with red bean paste. They were first placed in a … Continue reading →

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Niche Marketing Is Not To Be Ignored

Posted on June 24, 2007 by Vivienne Quek

Niche marketing is all about focusing on a specific, over-looked and under-served areas where your product and expertise can create a major impact and be a big hit. You like dogs, and you intend to go into the dog business. … Continue reading →

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Seasonal Marketing Sells!

Posted on June 22, 2007 by Vivienne Quek

Every year, we start off with the Chinese New Year celebrations (a celebration of Spring), followed by memorable days like Valentine’s Day, Mother’s Day, Visak Day, Father’s Day, Hari Raya Puasa, Deepavali, Thanksgiving and so on. Marketers are always excited … Continue reading →

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Fair Exchange in a Free Market

Posted on June 20, 2007 by Vivienne Quek

I’m used to people telling me “I don’t have money to do marketing”, “I don’t have spare budget to advertise”. And my reply is almost always the same, “You got to do some form of marketing no matter whether you … Continue reading →

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Is Secured Credit Card Really Safe?

Posted on June 3, 2007 by Vivienne Quek

I was talking to two new friends whom I met during the World Internet Summit 2007. I was curious if their customers paid via PayPal or credit cards. The answer was a good mix but that’s not the story here. … Continue reading →

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