I find designers and copywriters are more confident in starting their own business after earning their stripes in established advertising agencies. Before they tender their resignation papers, they have already started designing their own websites and business cards. They are just counting the days before they can launch their new identity legitimately. I found this [...]

A few days ago, I read a very interesting article by Greg Watson where he declared “Entrepreneurs are Born”. I wrote a post on that but that title kept echoing in my head. Well, I took a long hard look at myself and I had to conclude that I was born “normal”. No trace of [...]

Through the course of work, I have met some very capable marketing executives climbing the corporate ladder very successfully. They make a good income, collect fat bonuses and receive their deserving promotions year after year. With their knowledge and experience, they could have started their advertising agencies, marketing consultancy or branding expertise companies [...]

Until I attended World Internet Summit in May 2007, I did not know who Mark Joyner was. Now I know that the other internet gurus have crowned him as the Godfather of Internet. He has been there, done that before others became even aware of the term “internet millionaire”. His presentation on the 6 rules [...]

According to Technorati, there are about 92.8 million blogs. That is just blogs alone. Not counting other types of websites. Talk about crowded markets.
Marketing is all about drawing attention. As a natural progression, marketing boils down to the process of attracting attention -> gain interest -> inspire action/decision -> retain attention. So, what would you [...]

Marketing is such a big, big world. And as the world becomes more sophisticated and educated, it is becoming more and more difficult to market. Add to that the huge number of marketers and you have a very big, very noisy marketplace.
This is why niche marketing is becoming more and more important. I just saw [...]

A seasoned sales consultant would know that a client with lots of problem will be a willing paying client provided the latter is happy with the solutions offered.
Prolonged hours of using the computer and surfing the internet cause my back, shoulder, wrist and thumb to ache consistently. Other than visiting a chiropractor, the other [...]

At an earlier post, Niche Marketing Is Not to be Ignored, I said niche marketing is all about focusing on a specific, over-looked and under-served area where your product and expertise can create a major impact and be a big hit. I even used Mac Poker Online (poker site catering to Apple Macintosh [...]