Through the course of work, I have met some very capable marketing executives climbing the corporate ladder very successfully. They make a good income, collect fat bonuses and receive their deserving promotions year after year. With their knowledge and experience, they could have started their advertising agencies, marketing consultancy or branding expertise companies [...]

Popularity: 31% [?]

Until I attended World Internet Summit in May 2007, I did not know who Mark Joyner was. Now I know that the other internet gurus have crowned him as the Godfather of Internet. He has been there, done that before others became even aware of the term “internet millionaire”. His presentation on the 6 rules [...]

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According to Technorati, there are about 92.8 million blogs. That is just blogs alone. Not counting other types of websites. Talk about crowded markets.
Marketing is all about drawing attention. As a natural progression, marketing boils down to the process of attracting attention -> gain interest -> inspire action/decision -> retain attention. So, what would you [...]

Popularity: 8% [?]

Marketing is such a big, big world. And as the world becomes more sophisticated and educated, it is becoming more and more difficult to market. Add to that the huge number of marketers and you have a very big, very noisy marketplace.
This is why niche marketing is becoming more and more important. I just saw [...]

Popularity: 3% [?]

A seasoned sales consultant would know that a client with lots of problem will be a willing paying client provided the latter is happy with the solutions offered.
Prolonged hours of using the computer and surfing the internet cause my back, shoulder, wrist and thumb to ache consistently. Other than visiting a chiropractor, the other [...]

Popularity: 4% [?]

At an earlier post, Niche Marketing Is Not to be Ignored, I said niche marketing is all about focusing on a specific, over-looked and under-served area where your product and expertise can create a major impact and be a big hit. I even used Mac Poker Online (poker site catering to Apple Macintosh [...]

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I have been writing about niche marketing recently, and once again, I come across yet another interesting example that I think you will be interested to read about.
For those in temperate climates, summer is a big deal. People who live in hot, tropical countries like Singapore and Malaysia have no idea what the big deal [...]

Popularity: 6% [?]

When I first visited Japan, I was in awe at the respect and the lavishness with which they treated their goods, even when I ordered just 3 tiny sweets filled with red bean paste. They were first placed in a transparent tray, which was then lowered into a exquisitely green coloured corrugated box with printed [...]

Popularity: 12% [?]