Archive for the 'Sex in Advertising' Category

Sex Advertising in Singapore

Monday, August 3rd, 2009

It would not be a surprise to find this ad in some progressive European country. Or in the USA. Or any where else, in fact, except in (surprise! surprise!) – Singapore. When the ad was first launched, the hapless Burger King agency in the USA, Crispin Porter & Bogusky was credited with the dubious honour [...]

Great Ad 20: I am a Virgin

Saturday, November 22nd, 2008

Advertising Agency: Contract Advertising, Thailand ~Executive Creative Director: Manirat Banthukamphon ~ Art Directors: Kavin Sitsayanaren, Manirat Banthukamphon ~ Copywriter: Manisa Orprasert ~ Published: October 2008 If you have a commodity-type product and you do not quite know how to sell it, there’re 2 options: The tedious, but certainly, a proven and effective method is to [...]

Great Ad 18: Tulipan Rabbit Ads

Friday, August 22nd, 2008

Do read my previous post on Durex Extra Safe Stork Ad if you have not so that you can join us in deciding if you like the stork condom ads better or this condom series from Tulipan. Advertising Agency: Y&R, Buenos Aires, Argentina These Tulipan condom advertisements were released on Spring Day, a.k.a. Students Day, [...]

Great Ad 17: Durex Extra Safe Stork Ads

Tuesday, August 19th, 2008

Today is one of those lucky days where I have a breather to go blog visiting and I chose to roam at Ivan’s Ads of the World. For us in the advertising and design industry, Ivan’s blog is a treasure trove of delights. I chanced upon this series of Durex Extra Safe ads: Advertising Agency: [...]

Business Slogan 41: Screw Yourself

Friday, January 11th, 2008

I have always maintained that sex sells in advertising. Still, I raised my eyebrows and grinned with great amusement when I first saw this business slogan. Imagine, a clean-cut, family oriented furniture mega store is using “sex” to sell it’s tables and chairs. Just make a guess who has the cheek to shout it out [...]

Mirror, Mirror, On the Wall …

Thursday, November 1st, 2007

I just read a hilarious post by Calvin Warr. You see, our friend was screaming that all the liposuction and slimming ads were discriminating against the guys. The communications – from graphics to text – do not talk to big fellows with a “spare tire around my middle that is interfering with my tying of [...]

Sex In Advertising?

Tuesday, August 28th, 2007

Does sex really sell? Well, you decide for yourself. Jef Richards, an advertising professor with The University of Texas, Austin, said “In advertising, sex sells. But only if you’re selling sex.” Not according to the a survey conducted by MediaAnalyzer. Sex in print advertisements actually improves the advertising effectiveness for men, but make it less [...]

Great Ad 3: Happy Father’s Day

Thursday, August 2nd, 2007

This is one ad that made me laugh out so loud when I first saw it. Durex’s copy says: ” To all those who use our competitors’ products: Happy Father’s Day” Why is it powerful?

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