I have always maintained that sex sells in advertising. Still, I raised my eyebrows and grinned with great amusement when I first saw this business slogan. Imagine, a clean-cut, family oriented furniture mega store is using “sex” to sell it’s tables and chairs.
Just make a guess who has the cheek to shout it out loud […]

Popularity: 11% [?]

I just read a hilarious post by Calvin Warr. You see, our friend was screaming that all the liposuction and slimming ads were discriminating against the guys. The communications - from graphics to text - do not talk to big fellows with a “spare tire around my middle that is interfering with my tying of […]

Popularity: 18% [?]

Does sex really sell? Well, you decide for yourself.
Jef Richards, an advertising professor with The University of Texas, Austin, said “In advertising, sex sells. But only if you’re selling sex.”
Not according to the a survey conducted by MediaAnalyzer.
Sex in print advertisements actually improves the advertising effectiveness for men, but make it less likely that they […]

Popularity: 100% [?]

This is one ad that made me laugh out so loud when I first saw it.
Durex’s copy says: ” To all those who use our competitors’ products: Happy Father’s Day”

Why is it powerful?
Popularity: 17% [?]

Popularity: 17% [?]

We know sex sells. There will always be advertisers, be they branded, unbranded or new start-ups, using sex and sex-appeal to coax more attention out of a noisy advertising landscape. But, do you think they will be so bold as to apply such “sex techniques” to their corporate logo?
“NO!” You would have said.
No, they most […]

Popularity: 16% [?]