What is the most powerful word in marketing and sales? FREE. So who is the first runner-up to FREE? There will be some debate over this but my choice would be SAVE. “Save 80% of your effort when you buy our …”, ” Save 25% if you take action today”, “Why pay more when you [...]

One of the most important ingredient in a good marketing plan is PRICE. But the question that causes sleepless nights and endless stress remains – how do I know what is the right price? For some companies, that answer can be obtained through market surveys, either surveying consumer opinion or market price distribution. But what [...]

This is the 2nd installment of the Logo Design series. We now have a good understand Why Is Logo Design That Important. Yet, many of us are not investing in a good logo design. We know a good company name is very important. Some would even spend a tidy sum to get a renowned marketing [...]

Price is a very important factor that will determine your sales success, if your price is right. Making sure that your price is right is always tricky. It is something that all marketers need to juggle well. Price it too low, there is a danger of having your target audience perceiving it as an inferior [...]