What is the most powerful word in marketing and sales?
So who is the first runner-up to FREE?
There will be some debate over this but my choice would be
“Save 80% of your effort when you buy our …”, ” Save 25% if you take action today”, “Why pay more when you can save …”.
Price is always a sensitive subject, both to the marketer and his clients. A marketer needs to set a right price for his target audience to buy willingly and unhesitatingly. A client must feel that the returns surpass the investment he made before he could be persuaded to buy with emotion and justify his actionsï¿½ with reason later on. Most consumers did not buy with reasons. They bought because of emotion, the feelings of happiness, moodiness, worries, anger, boredom, etc, would compelled him to act without much thinking, persuading, convincing or urging.
This is why headline and copy are so important in any marketing materials. They instigate, direct, and influence your emotions so strongly that you just had to fish out your credit card and lug that nice-to-have home. A “want” became a “need”, a “nice-to have” transformed into a “must-have”. Continue reading ““Why Pay Retail When You Can Save Up To 70%””
One of the most important ingredient in a good marketing plan is PRICE. But the question that causes sleepless nights and endless stress remains – how do I know what is the right price?
For some companies, that answer can be obtained through market surveys, either surveying consumer opinion or market price distribution. But what if your product or services do not fall into any easily classified categories? Continue reading “How To Price Right If You Have No Idea What To Price At?”
This is the 2nd installment of the Logo Design series. We now have a good understand Why Is Logo Design That Important. Yet, many of us are not investing in a good logo design.
We know a good company name is very important. Some would even spend a tidy sum to get a renowned marketing research company to discover a good brand name to synergize the name of product/service with the market place. A few of us might even consult a geomancer (aka feng shui master) to ascertain that our personal name and company names are auspiciously congruent with the elements! Yet, many shun away from investing in a good company logo design. Instead of going to a branding expert, marketing specialist or graphic designer, many run to a local printer whose specialty is print production, to do a logo design and quickly whip up their letterheads and other stationery. Continue reading “How Much Should You Pay for a Logo Design?”
Price is a very important factor that will determine your sales success, if your price is right. Making sure that your price is right is always tricky. It is something that all marketers need to juggle well. Price it too low, there is a danger of having your target audience perceiving it as an inferior product. Price it too high, and it may leave your potential customer staring with envy outside the display window. Some marketers believe that it is better to have a higher priced product than a low priced item. Continue reading “Are You Sure your Price Is Right?”