Category Archives: Marketing Strategies and Tips

Sharing our experiences, tips and tricks gleaned from years in a marketing agency

Ad Placement – What is it worth?

Posted on February 18, 2008 by Vivienne Quek

One of the problems faced by many agencies must surely be telling clients why they have to “pay more”. Premiums are never easy for clients to accept. Some examples of premiums are: Urgent, overnight film production Placement loading (right-hand page, … Continue reading →

Posted in Marketing Rants, Marketing Strategies and Tips | 7 Comments

Short Term Affairs in Asian Advertising?

Posted on January 15, 2008 by Vivienne Quek

Once upon a time, the advertising agencies and the client enjoyed a long term relationship. The marriage can easily last for decades. Sadly, the fairy tale ending of “live happily ever after” is no more. Nike shocked the advertising industry … Continue reading →

Posted in Marketing Rants, Marketing Strategies and Tips | 5 Comments

Will They Respect Us The Morning After?

Posted on January 5, 2008 by Vivienne Quek

Free Pitching to get new clients is a common practice within the advertising industry. However, does it make it right? Is it also a choice that spells success for the agency and the client? Recently I was invited by “Marketing” … Continue reading →

Posted in Copy, Marketing Rants, Marketing Strategies and Tips | 14 Comments

International Advertisements or Localised Advertisements?

Posted on November 28, 2007 by Vivienne Quek

When a client of mine changed jobs and went from a children toy company to a children board-game company, she told me that she couldn’t work with us any more. This was due to strategic alignment, all advertising campaigns were … Continue reading →

Posted in Marketing Strategies and Tips | 9 Comments

When Is A Change Of Advertisments Good?

Posted on November 12, 2007 by Vivienne Quek

Why fix it when it ain’t broken? You heard of that line umpteen times before. But, your print ad and that television commercial have probably been seen more than a million times by your target audience. They must be so … Continue reading →

Posted in Marketing Strategies and Tips | 3 Comments

How to Sell When They Are Not Ready to Buy?

Posted on October 30, 2007 by Vivienne Quek

  What happens if you got a really neat product but somehow, there are no sales no matter what you did? Are you ahead of your time? Is the target audience so obtuse that they cannot see the benefits your … Continue reading →

Posted in Marketing Strategies and Tips | 1 Comment

What’s Inside Russell Brunsen’s The IM-Myth

Posted on October 3, 2007 by Vivienne Quek

Russell Brunsen created lots of interest when he announced he would reward you with $1 for every successful referral of his free ebook, The IM-Myth, and $0.50 for everyone your friends referred. Out of pure curiosity on what this young … Continue reading →

Posted in Marketing Strategies and Tips | 2 Comments

Are You Online Yet?

Posted on October 1, 2007 by Vivienne Quek

I would guess that this might appear to be a very strange question, especially in today’s world, where almost everyone is “online” in one way or another. Actually, it’s one thing to be present in the online world, and quite … Continue reading →

Posted in Internet Marketing, Marketing Strategies and Tips | 1 Comment