Category Archives: Marketing Strategies and Tips

Sharing our experiences, tips and tricks gleaned from years in a marketing agency

Recycle Your Vintage Marketing And Save The World!

Posted on May 21, 2008 by Vivienne Quek

Rising fuel price and inflation has caused many people to simplify their life and live below their means. Governments and schools have been promoting the virtues of “reduce, reuse and recycle” for ages but green consciousness did not take off … Continue reading →

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Are Clients the Devils, Buddies, UnSpeakables or Angels?

Posted on April 19, 2008 by Vivienne Quek

It’s with great pleasure that I introduce this month’s guest writer, Jef Tan. Jef is a dear friend of mine. Not only that, he was my colleague when we worked in Pounds and Jordan. On top of that, he has … Continue reading →

Posted in Guest Writers, Marketing Strategies and Tips | 3 Comments

No Big Budget Also Can Do Print Advertisement!

Posted on April 15, 2008 by Vivienne Quek

Those who know me would know that I believe in building wealth through smart marketing with limited budget. Even if you say you don’t have a single cent in your marketing war chest, I will still say you can market, … Continue reading →

Posted in Marketing Strategies and Tips | 3 Comments

How Does Ad Agency Charge Rush Fees – Reject/Accept? (Part 4 of 4)

Posted on March 26, 2008 by Vivienne Quek

This is the final part of the “Rush Fees” series … … Part 1 highlighted that some agencies actually don’t charge rush fees as they believe that when they support a client in need, they will strengthen the relationship. Part … Continue reading →

Posted in Marketing Rants, Marketing Strategies and Tips | 5 Comments

How Does Ad Agency Charge Rush Fees – Don’t Do, No Charge! (Part 3 of 4)

Posted on March 21, 2008 by Vivienne Quek

In part 1, supporting clients who have urgent jobs at the usual price – especially when there is no financial loss – is suggested. In part 2, offering creative payment terms were recommended. Here, in part 3, let’s talk about … Continue reading →

Posted in How to ...?, Marketing Rants, Marketing Strategies and Tips | 3 Comments

How Does Ad Agency Charge Rush Fees – Charge Creatively (Part 2 of 4)

Posted on March 16, 2008 by Vivienne Quek

In part 1 of this 4-part series, I have suggested that agencies should consider accepting rush jobs and charge the usual price, especially under these circumstances: This is a long standing client who has been really nice and supportive all … Continue reading →

Posted in How to ...?, Marketing Strategies and Tips | 1 Comment

How Does Ad Agency Charge Rush Fees – Why Charge (Part 1 of 4)

Posted on March 13, 2008 by Vivienne Quek

I believe that proper strategizing and planning will yield a better result compared to a hastily put together rush job. Racing against time, going without sleep, working non-stop under immense pressure, bashing with internal and external folks to get things … Continue reading →

Posted in How to ...?, Marketing Rants, Marketing Strategies and Tips | 4 Comments

Why I would rather Hire an Ad Agency

Posted on March 6, 2008 by Vivienne Quek

I enjoy having guest writers to share their experience and view points here. Today, I have Calvin Warr disclosing why he prefers to hire an advertising agency compare to getting a freelancer. Calvin has been in marketing for many years. … Continue reading →

Posted in Guest Writers, Marketing Strategies and Tips | 7 Comments