Rising fuel prices and global food shortages have caused rice prices to increase 61.1% when comparing June 2007 to June 2008. Besides rice, soya beans rocketed 57.4%, corn soared 51.2%, wheat escalated 45.3% and even milk surged by 33.5%. What do all these mean to the ordinary Joes and Janes? Cutting back unnecessary expenses, pre-plan [...]

My guest writer for May is an experienced marketer and publicist in the lifestyle and heritage sector, who relishes new ideas, refreshing approaches, and unconventional solutions to age-old problems. If you visit Walter Lim’s blog at Coolinsight, you will be fascinated with his candid thoughts on marketing and public relations and entertained by his many [...]

Rising fuel price and inflation has caused many people to simplify their life and live below their means. Governments and schools have been promoting the virtues of “reduce, reuse and recycle” for ages but green consciousness did not take off save for niches here and there. Until reality hits home that income are not rising [...]

It’s with great pleasure that I introduce this month’s guest writer, Jef Tan. Jef is a dear friend of mine. Not only that, he was my colleague when we worked in Pounds and Jordan. On top of that, he has been my boss. After he left P&J to start his own agency, he invited me [...]

Those who know me would know that I believe in building wealth through smart marketing with limited budget. Even if you say you don’t have a single cent in your marketing war chest, I will still say you can market, advertise and promote yourself, your product and your services. Email marketing, viral marketing, referral marketing, [...]

This is the final part of the “Rush Fees” series … … Part 1 highlighted that some agencies actually don’t charge rush fees as they believe that when they support a client in need, they will strengthen the relationship. Part 2 suggested that agencies can offer creative payment terms if they do need to charge [...]

In part 1, supporting clients who have urgent jobs at the usual price – especially when there is no financial loss – is suggested. In part 2, offering creative payment terms were recommended. Here, in part 3, let’s talk about when and if an ad agency should seriously consider dropping a rush job if it [...]

In part 1 of this 4-part series, I have suggested that agencies should consider accepting rush jobs and charge the usual price, especially under these circumstances: This is a long standing client who has been really nice and supportive all these years. This is an isolated incident. There is no financial loss. This is a [...]