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Category Archives: Marketing Strategies and Tips
What To Do When You Can’t Afford An Ad Agency?
One email we received recently left me reminiscing. I thought my people were a little harsh to dismiss the writer as a cheapskate. Hi Vivienne I have met you twice and during the 2 occasions, you unselfishly and unreservedly pointed … Continue reading
A 500lbs Gorilla will Beat a 100lbs Human Anytime …
Calvin Warr is a long time marketing professional and has worked in global organisations in consumer electronics, telecommunications and the IT industry. I have invited him to share some thoughts about why small businesses find it so hard to see … Continue reading
To Spend or Not To Spend: That is the Question
The sub-prime crisis is hurting the US economy, and the worst fear is that the U.S. will stumble from recession into depression. That will really put the whole world into a tailspin. After all, USA is the last surviving political … Continue reading
Should You Ask Your Clients for Their Budget?
Do you ask your client to provide a budget for a new project? How often did a prospective client look at you suspiciously from under the eyelids, wondering what you were up to? Perhaps, even some of your regulars said … Continue reading
How to Sell Yourself Effectively The First Time?
When you introduce yourself for the first time to someone you just met in a networking session, how will you sell yourself? Think, and go through your self-introduction speech in your head before reading on. There’s a reason for this … Continue reading
Toot Your Own Horn to be Successful
Saw Donald Trump ticked Aaron off at the 6th season of “The Apprentice”. When given an opportunity to shine, Aaron chose to keep his lips sealed in the boardroom. That proved to be a silent kiss of death as far … Continue reading
It’s Almost Like a Third World Country!
Rising fuel prices and global food shortages have caused rice prices to increase 61.1% when comparing June 2007 to June 2008. Besides rice, soya beans rocketed 57.4%, corn soared 51.2%, wheat escalated 45.3% and even milk surged by 33.5%. What … Continue reading
Is Facebooking Fantastic or Foolish?
My guest writer for May is an experienced marketer and publicist in the lifestyle and heritage sector, who relishes new ideas, refreshing approaches, and unconventional solutions to age-old problems. If you visit Walter Lim’s blog at Coolinsight, you will be … Continue reading