Archive for the 'Marketing Strategies and Tips' Category

Free is Not Free To Steal

Saturday, October 4th, 2008

I don’t know about other bloggers but I was really irked when those “RSS Feed” blogs used my posts rampantly without the common courtesy of including a credit line or a link. Some of these irresponsible blogs even credited my posts to someone else. I once wrote to a site owner via his comment box  [...]

What To Do When You Can’t Afford An Ad Agency?

Monday, September 15th, 2008

One email we received recently left me reminiscing. I thought my people were a little harsh to dismiss the writer as a cheapskate. Hi Vivienne I have met you twice and during the 2 occasions, you unselfishly and unreservedly pointed out the areas of improvement I should make on my press advertisements and marketing materials. [...]

A 500lbs Gorilla will Beat a 100lbs Human Anytime …

Wednesday, August 6th, 2008

Calvin Warr is a long time marketing professional and has worked in global organisations in consumer electronics, telecommunications and the IT industry. I have invited him to share some thoughts about why small businesses find it so hard to see results when they spend on advertising and marketing. Hope you enjoy this. === === It [...]

To Spend or Not To Spend: That is the Question

Wednesday, July 23rd, 2008

The sub-prime crisis is hurting the US economy, and the worst fear is that the U.S. will stumble from recession into depression. That will really put the whole world into a tailspin. After all, USA is the last surviving political and economy superpower. We read about Americans moving out of the suburbs to live in [...]

Should You Ask Your Clients for Their Budget?

Sunday, July 13th, 2008

Do you ask your client to provide a budget for a new project? How often did a prospective client look at you suspiciously from under the eyelids, wondering what you were up to? Perhaps, even some of your regulars said something to the effect that “Ermm, John, it’s somewhere around $2,000 to $4000.” The question [...]

How to Sell Yourself Effectively The First Time?

Thursday, July 3rd, 2008

When you introduce yourself for the first time to someone you just met in a networking session, how will you sell yourself? Think, and go through your self-introduction speech in your head before reading on. There’s a reason for this suggestion. The conversation probably goes like this: John: Hi, I’m John Smith. Harry: Hi, John, [...]

Toot Your Own Horn to be Successful

Sunday, June 22nd, 2008

Saw Donald Trump ticked Aaron off at the 6th season of “The Apprentice”. When given an opportunity to shine, Aaron chose to keep his lips sealed in the boardroom. That proved to be a silent kiss of death as far as Mr Trump was concerned. He was fired eventually. The business world is no nursery [...]

It’s Almost Like a Third World Country!

Saturday, June 7th, 2008

Rising fuel prices and global food shortages have caused rice prices to increase 61.1% when comparing June 2007 to June 2008. Besides rice, soya beans rocketed 57.4%, corn soared 51.2%, wheat escalated 45.3% and even milk surged by 33.5%. What do all these mean to the ordinary Joes and Janes? Cutting back unnecessary expenses, pre-plan [...]

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