Category Archives: Marketing Strategies and Tips

Sharing our experiences, tips and tricks gleaned from years in a marketing agency

Sex Advertising in Singapore

Posted on August 3, 2009 by Vivienne Quek

It would not be a surprise to find this ad in some progressive European country. Or in the USA. Or any where else, in fact, except in (surprise! surprise!) – Singapore. When the ad was first launched, the hapless Burger … Continue reading →

Posted in Branding, Critique, Lousy Ads, Marketing Strategies and Tips, Sex in Advertising | 8 Comments

The Value of Back End Products

Posted on June 21, 2009 by Vivienne Quek

We just ran a successful workshop with 25% of the participants purchasing seminar packages (aka, the back end product) that were easily 15 times higher than the workshop (aka the front end product)  fees.  The result was a great energy … Continue reading →

Posted in Marketing Strategies and Tips | 5 Comments

The Rocks in Your Life

Posted on June 4, 2009 by Vivienne Quek

Let me share with you a story… … Once upon a time, 3 rich guys decided to have a get-together and the brilliant idea was to row a boat to the middle of the lake to enjoy a fabulous afternoon … Continue reading →

Posted in Marketing Strategies and Tips | 8 Comments

Web Sites and Usability

Posted on April 8, 2009 by Calvin

Just read an interesting interview over at the Corporate Eye blog about good usability. This is an interesting read. You would think that after so many years of being online, most of us will have a good grasp of this … Continue reading →

Posted in Corporate Blogging, Entrepreneurship, How to ...?, Marketing Strategies and Tips | 11 Comments

Getting online is easier today

Posted on April 7, 2009 by Calvin

We live in the Internet Age. Yes, this might sound a little cliche, but it is true. This fact was hammered home to me the other day. I was talking to my friend about a good cancer doctor who was … Continue reading →

Posted in Marketing Strategies and Tips | 1 Comment

Farmer or Hunter During Economic Winter

Posted on February 1, 2009 by Vivienne Quek

I was reading Dr OIC’s blog on his take that one should not work too hard during the economic winter. Farmers do not go out to sow seeds in winter. Instead, they visit families, eat and sleep (nice tradition for … Continue reading →

Posted in Marketing Strategies and Tips | Tagged , | 21 Comments

Achieving a Better Bottom Line!

Posted on December 24, 2008 by Vivienne Quek

Are you worried about your bottom line? Are you wondering if your bottom line will hit rock bottom in this financial tsunami? I’m pretty certain you’ll have some concerns even though you are wonderfully successful at the moment. Like everyone … Continue reading →

Posted in Entrepreneurship, Marketing Strategies and Tips | 7 Comments