Category Archives: Marketing Strategies and Tips

Sharing our experiences, tips and tricks gleaned from years in a marketing agency

How to Improve Customer Service with No Budget?

Posted on June 19, 2010 by Calvin

How can small companies improve their customer service today? This is an especially important question because today’s consumers have been so pampered by the large companies so much, everyone expects the same level of personal service everywhere they go. If … Continue reading →

Posted in Marketing Strategies and Tips | 1 Comment

Can it be “Your Singapore”?

Posted on May 13, 2010 by Vivienne Quek

My Kiwi friend who is flying down to Singapore after a long absence of 9 years wrote me a really short email, “What’s this with “Your Singapore”? It can NEVER be mine! How could it be? “. The Singapore Tourism … Continue reading →

Posted in Branding, Marketing Strategies and Tips | Tagged , , | 4 Comments

Web Development Have Grown Up

Posted on March 11, 2010 by Vivienne Quek

Few of the young people who have grown up with Google, Facebook and all the other wonderful Web 2.0 stuff will remember the time when the web was first born. We of the cow-gum and bromide era sometimes long for … Continue reading →

Posted in Marketing Strategies and Tips | 3 Comments

My Twitter Journey delayed…

Posted on October 9, 2009 by Vivienne Quek

I thought that I would go powerfully into Twitter. Unfortunately, I was not able to attend the Twitter Workshop. So sad. But I have started doing some Tweets, but I guess without the guru, I will find it hard to … Continue reading →

Posted in Marketing Strategies and Tips | 3 Comments

Learn Twitter Secrets From a Twitter Pro

Posted on September 3, 2009 by Vivienne Quek

Well, for those of you who have been following my blog, you would have realised that I am a laggard when it comes to Twitter. In fact, if you asked me, I would blush and say, well, I just got … Continue reading →

Posted in Marketing Strategies and Tips, Twitter | Tagged | 9 Comments

Is there Any Integrity in a Paid Review

Posted on August 31, 2009 by Vivienne Quek

Recently, I read a few blogs saying they are not filling their pages with Google Adsense and any contextual link ads. Writing paid review is definitely not an option. One sited his reason being not prepared to sell himself out. … Continue reading →

Posted in Marketing Strategies and Tips | 4 Comments

No Client Is a Problem

Posted on August 25, 2009 by Vivienne Quek

“The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a ‘problem account’ but that all … Continue reading →

Posted in Marketing Strategies and Tips | 2 Comments

Lousy Ad: Why You Shouldn’t Simply Convert Coloured Ad into Black-White Ad?

Posted on August 21, 2009 by Vivienne Quek

When you want to publish an advertisement with black background and white text, be extra careful. You might end up like the ad shown above. I do not know if this is a case of a penny-wise, pound foolish client … Continue reading →

Posted in Critique, Lousy Ads, Marketing Strategies and Tips | 3 Comments