When you want to publish an advertisement with black background and white text, be extra careful. You might end up like the ad shown above. I do not know if this is a case of a penny-wise, pound foolish client or an honest mistake by the designer who does not have enough understanding of press [...]

It would not be a surprise to find this ad in some progressive European country. Or in the USA. Or any where else, in fact, except in (surprise! surprise!) – Singapore. When the ad was first launched, the hapless Burger King agency in the USA, Crispin Porter & Bogusky was credited with the dubious honour [...]

We just ran a successful workshop with 25% of the participants purchasing seminar packages (aka, the back end product) that were easily 15 times higher than the workshop (aka the front end product)  fees.  The result was a great energy and morale booster as we scrambled to put everything together in less than 3 weeks.  [...]

Let me share with you a story… … Once upon a time, 3 rich guys decided to have a get-together and the brilliant idea was to row a boat to the middle of the lake to enjoy a fabulous afternoon tea. Happily, they rowed out. Once they anchored the boat and settled down, they laughed. [...]

We all know that times are not good. Many of us are facing challenges to keep our sales flowing continuously. There’s hardly time for anything else other than servicing existing clients, following up on leads and doing whatever it takes to close the deals. Yet, at the end of it all, our sales just don’t [...]

Just read an interesting interview over at the Corporate Eye blog about good usability. This is an interesting read. You would think that after so many years of being online, most of us will have a good grasp of this concept of usability. Well, just as common sense is rather uncommon, than good usability is [...]

We live in the Internet Age. Yes, this might sound a little cliche, but it is true. This fact was hammered home to me the other day. I was talking to my friend about a good cancer doctor who was trying out a unique, holistic approach that seems to be working well. He was interested, [...]

I was reading Dr OIC’s blog on his take that one should not work too hard during the economic winter. Farmers do not go out to sow seeds in winter. Instead, they visit families, eat and sleep (nice tradition for Chinese New Year). So should you. Take a vacation. Go away for a few months. [...]