Category Archives: Marketing Strategies and Tips

Sharing our experiences, tips and tricks gleaned from years in a marketing agency

Coupon Deal Sites in Singapore

Posted on November 19, 2011 by Calvin

Did you hear that Groupon might be in trouble? Did you also hear that a lot of coupon sites are still coming up? Isn’t that strange? For example, in Singapore, there are more and more coupon sites and deal sites … Continue reading →

Posted in Marketing Rants, Marketing Strategies and Tips | Leave a comment

Go Get Business, Go GREEN – Part 1

Posted on October 25, 2011 by Calvin

Let’s face it, we are living in a world that is more than just competitive, competition today is so intense that it is no longer enough just to be “good enough”. Most of us must have heard that in order … Continue reading →

Posted in Marketing Strategies and Tips, Small Business | 2 Comments

Burger King Retiring it’s King Mascot

Posted on September 21, 2011 by Vivienne Quek

The Burger King’s King Mascot is supposed to lure young men into the stores to eat more burgers. I am not a man. Still, I wonder if the men really resonate with the King? Seriously, guys, will you respect a … Continue reading →

Posted in Marketing Strategies and Tips | 16 Comments

Snail Mail Promotion is Not Dead Yet

Posted on August 5, 2011 by Vivienne Quek

Do you read all your emails? Not all, I expect. A typical answer from those who receive tens or hundreds of emails from all kinds of people everyday will be: “I just read those emails from friends, colleagues and networks … Continue reading →

Posted in Marketing Strategies and Tips, Promotion | Tagged , , | 10 Comments

Marketers, We Sell Hope and Lots of Hopes

Posted on August 3, 2011 by Vivienne Quek

In the factory we make cosmetics; in the drugstore we sell hope. ~ Charles Revson Yet many marketers failed to understand that it is hope that we are selling, not the features of the products. I couldn’t said it better … Continue reading →

Posted in Copy, Marketing Strategies and Tips | 1 Comment

So, you think you dig the culture?

Posted on June 21, 2011 by Calvin

Here is an interesting thought – marketing is local. In fact, it might be that marketing can only be local. Now, before you hit the roof and point at the gazillion “global marketing” campaigns, hear me out. Essentially, marketing is … Continue reading →

Posted in Branding, Marketing Rants, Marketing Strategies and Tips | 2 Comments

Online Career Quizzes, Would They Have Changed My Life?

Posted on October 26, 2010 by Calvin

Having been in marketing all my life, I can never imagine doing anything else. But once in a while, I stop to think “what if”… what if I had chosen to take a design course? What if I decided to … Continue reading →

Posted in Marketing Strategies and Tips | 2 Comments

Buying Decision – Emotion or Logic?

Posted on August 1, 2010 by Vivienne Quek

I cleaned up my bathroom closet last weekend, and was surprised that a thrifty shopper like myself had so many things to throw out. There were unused and expired eye wash, eye drops, sanitized swipe, mouth wash, etc. “Such a … Continue reading →

Posted in Marketing Strategies and Tips | 5 Comments