Category Archives: Marketing Strategies and Tips

Sharing our experiences, tips and tricks gleaned from years in a marketing agency

Completing 2016, Creating 2017

How did you like your past 364 days? How do you intend to create your next 365 days in 2017? In a few more days will be a brand new year waiting for you and I. Here’s some questions from … Continue reading

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Have you given up on email marketing?

By now, most of us have experienced email fatigue. That is the point at which we wish we never had an email address to begin with. Yet, ask anyone today if they were willing to give up their email address, … Continue reading

Posted in Ethics, Internet Marketing, Marketing Strategies and Tips | Leave a comment

How to handle a video or television interview

For most small companies, the opportunity to appear on TV is not high. However, with the Internet becoming a part of everyone’s lives, there is definitely a good chance that you will have the opportunity to be interviewed and be … Continue reading

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Coupon Deal Sites in Singapore

Did you hear that Groupon might be in trouble? Did you also hear that a lot of coupon sites are still coming up? Isn’t that strange? For example, in Singapore, there are more and more coupon sites and deal sites … Continue reading

Posted in Marketing Rants, Marketing Strategies and Tips | 1 Comment

Go Get Business, Go GREEN – Part 1

Let’s face it, we are living in a world that is more than just competitive, competition today is so intense that it is no longer enough just to be “good enough”. Most of us must have heard that in order … Continue reading

Posted in Marketing Strategies and Tips, Small Business | 2 Comments

Burger King Retiring it’s King Mascot

The Burger King’s King Mascot is supposed to lure young men into the stores to eat more burgers. I am not a man. Still, I wonder if the men really resonate with the King? Seriously, guys, will you respect a … Continue reading

Posted in Marketing Strategies and Tips | 17 Comments

Snail Mail Promotion is Not Dead Yet

Do you read all your emails? Not all, I expect. A typical answer from those who receive tens or hundreds of emails from all kinds of people everyday will be: “I just read those emails from friends, colleagues and networks … Continue reading

Posted in Marketing Strategies and Tips, Promotion | Tagged , , | 10 Comments

Marketers, We Sell Hope and Lots of Hopes

In the factory we make cosmetics; in the drugstore we sell hope. ~ Charles Revson Yet many marketers failed to understand that it is hope that we are selling, not the features of the products. I couldn’t said it better … Continue reading

Posted in Copy, Marketing Strategies and Tips | 1 Comment