Archive for the 'Marketing Strategies & Tips' Category

To Spend or Not To Spend: That is the Question

Wednesday, July 23rd, 2008

The sub-prime crisis is hurting the US economy, and the worst fear is that the U.S. will stumble from recession into depression. That will really put the whole world into a tailspin. After all, USA is the last surviving political and economy superpower.
We read about Americans moving out of the suburbs to live in the […]

Popularity: 1% [?]

Should You Ask Your Clients for Their Budget?

Sunday, July 13th, 2008

Do you ask your client to provide a budget for a new project?
How often did a prospective client look at you suspiciously from under the eyelids, wondering what you were up to?
Perhaps, even some of your regulars said something to the effect that “Ermm, John, it’s somewhere around $2,000 to $4000.”
The question made them uncomfortable.
Asking […]

Popularity: 3% [?]

How to Sell Yourself Effectively The First Time?

Thursday, July 3rd, 2008

When you introduce yourself for the first time to someone you just met in a networking session, how will you sell yourself?
Think, and go through your self-introduction speech in your head before reading on. There’s a reason for this suggestion.
The conversation probably goes like this:
John: Hi, I’m John Smith.
Harry: Hi, John, I’m Harry Jones. What […]

Popularity: 5% [?]

Toot Your Own Horn to be Successful

Sunday, June 22nd, 2008

Saw Donald Trump ticked Aaron off at the 6th season of “The Apprentice”. When given an opportunity to shine, Aaron chose to keep his lips sealed in the boardroom. That proved to be a silent kiss of death as far as Mr Trump was concerned. He was fired eventually.
The business world is no nursery school […]

Popularity: 5% [?]

It’s Almost Like a Third World Country!

Saturday, June 7th, 2008

Rising fuel prices and global food shortages have caused rice prices to increase 61.1% when comparing June 2007 to June 2008. Besides rice, soya beans rocketed 57.4%, corn soared 51.2%, wheat escalated 45.3% and even milk surged by 33.5%. What do all these mean to the ordinary Joes and Janes?
Cutting back unnecessary expenses, pre-plan menus, […]

Popularity: 6% [?]

Is Facebooking Fantastic or Foolish?

Wednesday, May 28th, 2008

My guest writer for May is an experienced marketer and publicist in the lifestyle and heritage sector, who relishes new ideas, refreshing approaches, and unconventional solutions to age-old problems. If you visit Walter Lim’s blog at Coolinsight, you will be fascinated with his candid thoughts on marketing and public relations and entertained by his […]

Popularity: 7% [?]

Recycle Your Vintage Marketing And Save The World!

Wednesday, May 21st, 2008

Rising fuel price and inflation has caused many people to simplify their life and live below their means. Governments and schools have been promoting the virtues of “reduce, reuse and recycle” for ages but green consciousness did not take off save for niches here and there. Until reality hits home that income are not rising […]

Popularity: 6% [?]

Are Clients the Devils, Buddies, UnSpeakables or Angels?

Saturday, April 19th, 2008

It’s with great pleasure that I introduce this month’s guest writer, Jef Tan.
Jef is a dear friend of mine. Not only that, he was my colleague when we worked in Pounds and Jordan. On top of that, he has been my boss. After he left P&J to start his own agency, he invited me […]

Popularity: 10% [?]

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