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Category Archives: Marketing Strategies and Tips
Coupon Deal Sites in Singapore
Did you hear that Groupon might be in trouble? Did you also hear that a lot of coupon sites are still coming up? Isn’t that strange? For example, in Singapore, there are more and more coupon sites and deal sites … Continue reading
Go Get Business, Go GREEN – Part 1
Let’s face it, we are living in a world that is more than just competitive, competition today is so intense that it is no longer enough just to be “good enough”. Most of us must have heard that in order … Continue reading
Burger King Retiring it’s King Mascot
The Burger King’s King Mascot is supposed to lure young men into the stores to eat more burgers. I am not a man. Still, I wonder if the men really resonate with the King? Seriously, guys, will you respect a … Continue reading
Posted in Marketing Strategies and Tips
16 Comments
Snail Mail Promotion is Not Dead Yet
Do you read all your emails? Not all, I expect. A typical answer from those who receive tens or hundreds of emails from all kinds of people everyday will be: “I just read those emails from friends, colleagues and networks … Continue reading
Posted in Marketing Strategies and Tips, Promotion
Tagged direct marketing, email marketing, snail mail
10 Comments
Marketers, We Sell Hope and Lots of Hopes
In the factory we make cosmetics; in the drugstore we sell hope. ~ Charles Revson Yet many marketers failed to understand that it is hope that we are selling, not the features of the products. I couldn’t said it better … Continue reading
Posted in Copy, Marketing Strategies and Tips
1 Comment
So, you think you dig the culture?
Here is an interesting thought – marketing is local. In fact, it might be that marketing can only be local. Now, before you hit the roof and point at the gazillion “global marketing” campaigns, hear me out. Essentially, marketing is … Continue reading
Online Career Quizzes, Would They Have Changed My Life?
Having been in marketing all my life, I can never imagine doing anything else. But once in a while, I stop to think “what if”… what if I had chosen to take a design course? What if I decided to … Continue reading
Posted in Marketing Strategies and Tips
2 Comments
Buying Decision – Emotion or Logic?
I cleaned up my bathroom closet last weekend, and was surprised that a thrifty shopper like myself had so many things to throw out. There were unused and expired eye wash, eye drops, sanitized swipe, mouth wash, etc. “Such a … Continue reading
Posted in Marketing Strategies and Tips
5 Comments






