Archive for the 'Marketing Strategies and Tips' Category

Web Development Have Grown Up

Thursday, March 11th, 2010

Few of the young people who have grown up with Google, Facebook and all the other wonderful Web 2.0 stuff will remember the time when the web was first born.
We of the cow-gum and bromide era sometimes long for the simplicity of the good old days. We did not have to deal with User Interfaces, [...]

My Twitter Journey delayed…

Friday, October 9th, 2009

I thought that I would go powerfully into Twitter. Unfortunately, I was not able to attend the Twitter Workshop.
So sad. But I have started doing some Tweets, but I guess without the guru, I will find it hard to make fast progress.  Let’s see how it can progress. Hope I can attend the next one [...]

Learn Twitter Secrets From a Twitter Pro

Thursday, September 3rd, 2009

Well, for those of you who have been following my blog, you would have realised that I am a laggard when it comes to Twitter. In fact, if you asked me, I would blush and say, well, I just got it five minutes ago. Here is what it looks like:

Just Started Twitter

So, take a look [...]

Is there Any Integrity in a Paid Review

Monday, August 31st, 2009

Recently, I read a few blogs saying they are not filling their pages with Google Adsense and any contextual link ads. Writing paid review is definitely not an option. One sited his reason being not prepared to sell himself out.
I guess I took a totally different view point since I’m a marketer working in advertising [...]

No Client Is a Problem

Tuesday, August 25th, 2009

“The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a ‘problem account’ but that all accounts have important problems attached to them – that you can waste more time and [...]

Lousy Ad: Why You Shouldn’t Simply Convert Coloured Ad into Black-White Ad?

Friday, August 21st, 2009

When you want to publish an advertisement with black background and white text, be extra careful. You might end up like the ad shown above.
I do not know if this is a case of a penny-wise, pound foolish client or an honest mistake by the designer who does not have enough understanding of press production.
There [...]

Sex Advertising in Singapore

Monday, August 3rd, 2009

It would not be a surprise to find this ad in some progressive European country. Or in the USA. Or any where else, in fact, except in (surprise! surprise!) – Singapore.
When the ad was first launched, the hapless Burger King agency in the USA, Crispin Porter & Bogusky was credited with the dubious honour of [...]

The Value of Back End Products

Sunday, June 21st, 2009

We just ran a successful workshop with 25% of the participants purchasing seminar packages (aka, the back end product) that were easily 15 times higher than the workshop (aka the front end product)  fees.  The result was a great energy and morale booster as we scrambled to put everything together in less than 3 weeks.  [...]

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