Few of the young people who have grown up with Google, Facebook and all the other wonderful Web 2.0 stuff will remember the time when the web was first born.
We of the cow-gum and bromide era sometimes long for the simplicity of the good old days. We did not have to deal with User Interfaces, [...]

I thought that I would go powerfully into Twitter. Unfortunately, I was not able to attend the Twitter Workshop.
So sad. But I have started doing some Tweets, but I guess without the guru, I will find it hard to make fast progress.  Let’s see how it can progress. Hope I can attend the next one [...]

Well, for those of you who have been following my blog, you would have realised that I am a laggard when it comes to Twitter. In fact, if you asked me, I would blush and say, well, I just got it five minutes ago. Here is what it looks like:

Just Started Twitter

So, take a look [...]

Recently, I read a few blogs saying they are not filling their pages with Google Adsense and any contextual link ads. Writing paid review is definitely not an option. One sited his reason being not prepared to sell himself out.
I guess I took a totally different view point since I’m a marketer working in advertising [...]

“The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a ‘problem account’ but that all accounts have important problems attached to them – that you can waste more time and [...]

When you want to publish an advertisement with black background and white text, be extra careful. You might end up like the ad shown above.
I do not know if this is a case of a penny-wise, pound foolish client or an honest mistake by the designer who does not have enough understanding of press production.
There [...]

It would not be a surprise to find this ad in some progressive European country. Or in the USA. Or any where else, in fact, except in (surprise! surprise!) – Singapore.
When the ad was first launched, the hapless Burger King agency in the USA, Crispin Porter & Bogusky was credited with the dubious honour of [...]

We just ran a successful workshop with 25% of the participants purchasing seminar packages (aka, the back end product) that were easily 15 times higher than the workshop (aka the front end product)  fees.  The result was a great energy and morale booster as we scrambled to put everything together in less than 3 weeks.  [...]