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	<title>Versa Creations Marketing &#38; Advertising Blog &#187; Marketing Agency Secrets</title>
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	<description>Build Success through Smart Marketing!</description>
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		<title>How is your relationship with your agency?</title>
		<link>http://www.versacreations.net/advertising/1205/how-is-your-relationship-with-your-agency/</link>
		<comments>http://www.versacreations.net/advertising/1205/how-is-your-relationship-with-your-agency/#comments</comments>
		<pubDate>Sat, 05 Nov 2011 12:23:48 +0000</pubDate>
		<dc:creator>Calvin</dc:creator>
				<category><![CDATA[Marketing Agency Secrets]]></category>
		<category><![CDATA[Marketing Rants]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=1205</guid>
		<description><![CDATA[I just read a short but interesting post over at Marketing Agency Talk titled: &#8220;Does The Agency Model Still Work?&#8220;. This has gotten me thinking about how our business has evolved over the years. It is quite true that while &#8230; <a href="http://www.versacreations.net/advertising/1205/how-is-your-relationship-with-your-agency/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How To Survive As A Small Agency</title>
		<link>http://www.versacreations.net/advertising/208/how-to-survive-as-a-small-agency/</link>
		<comments>http://www.versacreations.net/advertising/208/how-to-survive-as-a-small-agency/#comments</comments>
		<pubDate>Wed, 17 Oct 2007 06:16:37 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Agency Secrets]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/208/how-to-survive-as-a-small-agency/</guid>
		<description><![CDATA[&#8220;Robert Kiyosaki said only 5% of those who started their own business will survive beyond 5 years, so you must be doing quite well. Doing business now tough or not?&#8221; Someone said that to me that when I attended a &#8230; <a href="http://www.versacreations.net/advertising/208/how-to-survive-as-a-small-agency/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>4</slash:comments>
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		<title>4 Great Tips To Spotting and Hiring a Good AE (Account Executive)</title>
		<link>http://www.versacreations.net/advertising/29/how-to-spot-and-hire-a-good-ae-account-executive/</link>
		<comments>http://www.versacreations.net/advertising/29/how-to-spot-and-hire-a-good-ae-account-executive/#comments</comments>
		<pubDate>Wed, 04 Apr 2007 01:14:51 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Agency Secrets]]></category>

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		<description><![CDATA[Since I did the previous post on My AE Knows Nuts, I have been getting quite a few emails and feedback (positive and hilarious). But one question deserves an answer. An associate asked, if the role of an Account Executive &#8230; <a href="http://www.versacreations.net/advertising/29/how-to-spot-and-hire-a-good-ae-account-executive/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Cheated by your Marketing Agency through a Pitch?</title>
		<link>http://www.versacreations.net/advertising/26/do-you-regret-selecting-your-marketing-agency-through-a-pitch/</link>
		<comments>http://www.versacreations.net/advertising/26/do-you-regret-selecting-your-marketing-agency-through-a-pitch/#comments</comments>
		<pubDate>Mon, 26 Mar 2007 07:15:08 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Marketing Agency Secrets]]></category>

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		<description><![CDATA[Have you had the experience of inviting the top dogs in the marketing and advertising industry to pitch for your campaign? I bet you were totally awed by their creative proposals and absolutely charmed by their account executives. You congratulated &#8230; <a href="http://www.versacreations.net/advertising/26/do-you-regret-selecting-your-marketing-agency-through-a-pitch/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>14</slash:comments>
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		<title>&#8220;My AE knows Nuts!&#8221;</title>
		<link>http://www.versacreations.net/advertising/6/my-ae-knows-nuts/</link>
		<comments>http://www.versacreations.net/advertising/6/my-ae-knows-nuts/#comments</comments>
		<pubDate>Sat, 10 Feb 2007 11:57:48 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Marketing Agency Secrets]]></category>

		<guid isPermaLink="false">http://versacreations.net/?p=6</guid>
		<description><![CDATA[&#8220;My AE knows nuts. He&#8217;s no more than a coordinator with a big sounding name.&#8221; This is another common complain heard from the client side as well as the Account Executive&#8217;s own agency, especially from his creative department. I can &#8230; <a href="http://www.versacreations.net/advertising/6/my-ae-knows-nuts/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Is Your Marketing or Advertising Agency Really So Lousy?</title>
		<link>http://www.versacreations.net/advertising/4/my-ad-agency-is-so-lousy/</link>
		<comments>http://www.versacreations.net/advertising/4/my-ad-agency-is-so-lousy/#comments</comments>
		<pubDate>Wed, 07 Feb 2007 03:39:12 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Marketing Agency Secrets]]></category>

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		<description><![CDATA[&#8220;My advertising agency is so lousy!&#8221;. This is one common complaint you can hear in the advertising industry. Having worked both sides of the fence, I can sympathize with the poor agencies who get knocked on the head, and I &#8230; <a href="http://www.versacreations.net/advertising/4/my-ad-agency-is-so-lousy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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