Category Archives: Marketing Agency Secrets

What you need know but we sometime won’t tell.

How is your relationship with your agency?

I just read a short but interesting post over at Marketing Agency Talk titled: “Does The Agency Model Still Work?“. This has gotten me thinking about how our business has evolved over the years. It is quite true that while … Continue reading

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How To Survive As A Small Agency

“Robert Kiyosaki said only 5% of those who started their own business will survive beyond 5 years, so you must be doing quite well. Doing business now tough or not?” Someone said that to me that when I attended a … Continue reading

Posted in How to ...?, Marketing Agency Secrets | 4 Comments

4 Great Tips To Spotting and Hiring a Good AE (Account Executive)

Since I did the previous post on My AE Knows Nuts, I have been getting quite a few emails and feedback (positive and hilarious). But one question deserves an answer. An associate asked, if the role of an Account Executive … Continue reading

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Cheated by your Marketing Agency through a Pitch?

Have you had the experience of inviting the top dogs in the marketing and advertising industry to pitch for your campaign? I bet you were totally awed by their creative proposals and absolutely charmed by their account executives. You congratulated … Continue reading

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“My AE knows Nuts!”

“My AE knows nuts. He’s no more than a coordinator with a big sounding name.” This is another common complain heard from the client side as well as the Account Executive’s own agency, especially from his creative department. I can … Continue reading

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Is Your Marketing or Advertising Agency Really So Lousy?

“My advertising agency is so lousy!”. This is one common complaint you can hear in the advertising industry. Having worked both sides of the fence, I can sympathize with the poor agencies who get knocked on the head, and I … Continue reading

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