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Category Archives: Marketing Agency Secrets
I just read a short but interesting post over at Marketing Agency Talk titled: “Does The Agency Model Still Work?“. This has gotten me thinking about how our business has evolved over the years. It is quite true that while … Continue reading
“Robert Kiyosaki said only 5% of those who started their own business will survive beyond 5 years, so you must be doing quite well. Doing business now tough or not?” Someone said that to me that when I attended a … Continue reading
Since I did the previous post on My AE Knows Nuts, I have been getting quite a few emails and feedback (positive and hilarious). But one question deserves an answer. An associate asked, if the role of an Account Executive … Continue reading
Have you had the experience of inviting the top dogs in the marketing and advertising industry to pitch for your campaign? I bet you were totally awed by their creative proposals and absolutely charmed by their account executives. You congratulated … Continue reading
“My AE knows nuts. He’s no more than a coordinator with a big sounding name.” This is another common complain heard from the client side as well as the Account Executive’s own agency, especially from his creative department. I can … Continue reading
“My advertising agency is so lousy!”. This is one common complaint you can hear in the advertising industry. Having worked both sides of the fence, I can sympathize with the poor agencies who get knocked on the head, and I … Continue reading