Archive for the 'Lousy Ads' Category

Lousy Ad: Häagen-Dazs’ French Riviera

Friday, January 1st, 2010

This banner looks like most other Häagen-Dazs’ banners, simple, straight-forward and discreet.  Yet this banner has stirred up a tide of nationalism among India nationals in Delhi, India, demanding Haagen Dazs be fined or thrown out of the country, or both. The offensiveness of the banner lies in the copy at the bottom, ““Exclusive Preview [...]

Lousy Ad: The Photo Does Matters

Sunday, September 20th, 2009

I’m a fan of IKEA’s print advertisements. I also have many IKEA’s creations in my house and office. So I was somewhat surprised to see this ad from the famous Swedish furniture and furnishing house. IKEA’s furniture is sleek and streamlined, and more often than not, its print advertisements mirror the same look and feel. [...]

Lousy Ad: Why You Shouldn’t Simply Convert Coloured Ad into Black-White Ad?

Friday, August 21st, 2009

When you want to publish an advertisement with black background and white text, be extra careful. You might end up like the ad shown above. I do not know if this is a case of a penny-wise, pound foolish client or an honest mistake by the designer who does not have enough understanding of press [...]

Sex Advertising in Singapore

Monday, August 3rd, 2009

It would not be a surprise to find this ad in some progressive European country. Or in the USA. Or any where else, in fact, except in (surprise! surprise!) – Singapore. When the ad was first launched, the hapless Burger King agency in the USA, Crispin Porter & Bogusky was credited with the dubious honour [...]

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