I thought the 2012 London Olympics logo was not worth £400,000 and said so in an earlier post. I even made a comparison of the London Olympics logo to past Olympic logos as well as the 2008 Beijing Olympics logo. Until this post, I didn’t devote a solo post to talk about the […]

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It has been 7 days since London Olympics logo was unveiled but the storm of disdain for the �400,000 (estimated USD797,289) logo has not subsided. There are many more new reports, stories, reviews, blogs about the overwhelming negative impressions worldwide. Even the famous BBC is featuring alternative logos submitted by their viewers.
Here are a few […]

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Not to me.
Just one day after the logo for London Olympics 2012 was unveiled, more than 9000 people signed on a petition to have it removed. There were more than 50,000 signatures collected when the petition closed on 6 June 2007.

This London Olympics 2012 logo was designed by Wolff Ollins. The design brief called […]

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Is it really no big deal if your logo is similar to another company’s logo?
You might change your mind after reading this.
When Quark Inc. ditched it’s logo for a new one, several eyebrows were raised as there were quite a few other logos that looked very similar. Was it a giant conspiracy or mere coincidence? […]

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We know sex sells. There will always be advertisers, be they branded, unbranded or new start-ups, using sex and sex-appeal to coax more attention out of a noisy advertising landscape. But, do you think they will be so bold as to apply such “sex techniques” to their corporate logo?
“NO!” You would have said.
No, they most […]

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This is the 2nd installment of the Logo Design series. We now have a good understand Why Is Logo Design That Important. Yet, many of us are not investing in a good logo design.
We know a good company name is very important. Some would even spend a tidy sum to get a renowned marketing research […]

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Among the first things an entrepreneur would do when he starts his business is to get a logo designed. A well-thought, well-designed logo can speak volumes of yourlogo design is really that important. Today I got a big surprise at Parkway Parade (this is a popular shopping mall located along the East Coast of Singapore).
Popularity: […]

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