Category Archives: Internet Marketing

Importance of a Good Pay Per Click Marketing Partner

Posted on May 11, 2007 by Vivienne Quek

Most marketing folks are very familiar with all the various marketing tools in the traditional realm of print, radio and TV. However, trying to force such operating models into an internet marketing campaign can be costly, and possibly, ineffective. Traffic … Continue reading →

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Online Shopping + Online Coupon = Great Experience

Posted on May 11, 2007 by Vivienne Quek

Just met up 2 friends for coffee, they had the idea of rounding up respectable brands to provide offers to clients through the use of coupons. As the cost for printing thousands of beautifully designed coupon books is rather formidable, … Continue reading →

Posted in Internet Marketing, Sharing is Learning | 2 Comments

Interview of an $87 Million Adwords Spender

Posted on May 9, 2007 by Vivienne Quek

Do you know what compelled me to read through the entire 4-pages of the Interview of Dr Jon Cohen at one go? It is a strong combination of intriguing headline, engaging storytelling skills (or in our trade terminology, excellent copy-writing) … Continue reading →

Posted in Copy, Internet Marketing, Sharing is Learning | 2 Comments

Traditional Game Show Format Goes Online

Posted on May 3, 2007 by Vivienne Quek

Creativity in marketing is not limited to nice graphics or clever copy writing. Sometimes, simple ideas from tried-and-true marketing techniques can work. The creativity comes in when you apply a twist to it that will make it a little different … Continue reading →

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Link Directories

Posted on May 3, 2007 by Calvin

In the world of Internet Marketing, seems like links are what it is all about. Everywhere you go, you get to hear about how important links are. One of the most common advise I have been given has been to … Continue reading →

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A Really Helpful Web SEO Glossary

Posted on May 2, 2007 by Vivienne Quek

Having been in the “traditional” advertising industry for so many years, I got a real culture shock when I first entered the Internet Marketing arena several years back. Especially confusing for me was this thing called “Search Engine Optimisation” or … Continue reading →

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Make or Break with Online Credit Card Payments

Posted on April 27, 2007 by Vivienne Quek

Some people mistakenly think that a sale is done when the goods are delivered. The goods are delivered but the transaction is not completed yet. A sale is completed only when the invoice is paid and the money is safely … Continue reading →

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How To Price Right If You Have No Idea What To Price At?

Posted on April 22, 2007 by Vivienne Quek

One of the most important ingredient in a good marketing plan is PRICE. But the question that causes sleepless nights and endless stress remains – how do I know what is the right price? For some companies, that answer can … Continue reading →

Posted in How to ...?, Internet Marketing, Price Strategies | 1 Comment