I always find it a chore to keep receipts, fill out claim forms, submit to the Finance Department; then wait for reimbursement for the expenses I have incurred for business entertainment. I suggested to our Finance Department to get me a business credit card. That would save both parties the hassle of shoving paper work [...]
Popularity: 7% [?]
A supporter of this blog sent me an email after reading my earlier post, Food for Thoughts, where my concluding paragraph said “There are just so many ways to do marketing with or without money. Just don’t stop marketing!” Chris’ questions were: “Are there ways to do cheap or free advertising? Where can I seek [...]
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What is the most powerful word in marketing and sales?
FREE.
So who is the first runner-up to FREE?
There will be some debate over this but my choice would be
SAVE.
“Save 80% of your effort when you buy our …”, ” Save 25% if you take action today”, “Why pay more when you can save …”.
Price [...]
Popularity: 10% [?]
Yahoo!, Google and MSN Live Search are so omnipresent that whenever we want to do a search, they are always our top-of-the-mind recall. To ensure that you are visible to the internet community, certainly you should be listed/submitted there. But they are not the only options we have. As far as I know, there are [...]
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Most marketing folks are very familiar with all the various marketing tools in the traditional realm of print, radio and TV. However, trying to force such operating models into an internet marketing campaign can be costly, and possibly, ineffective.
Traffic generation and sales conversion are key concerns for internet marketers. No traffic, no prospects, no possible [...]
Popularity: 1% [?]
Just met up 2 friends for coffee, they had the idea of rounding up respectable brands to provide offers to clients through the use of coupons. As the cost for printing thousands of beautifully designed coupon books is rather formidable, they looked towards online coupon. I thought it was a fabulous idea and that sparked [...]
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Do you know what compelled me to read through the entire 4-pages of the Interview of Dr Jon Cohen at one go? It is a strong combination of intriguing headline, engaging storytelling skills (or in our trade terminology, excellent copy-writing) and interesting story. Headline? Copy writing? Yes, in the marketing and advertising realm, we can [...]
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Creativity in marketing is not limited to nice graphics or clever copy writing. Sometimes, simple ideas from tried-and-true marketing techniques can work. The creativity comes in when you apply a twist to it that will make it a little different from everyone else.
Take a look at this version of an online sweepstakes contest from WhoGets.com. [...]
Popularity: 2% [?]
