I would guess that this might appear to be a very strange question, especially in today’s world, where almost everyone is “online” in one way or another. Actually, it’s one thing to be present in the online world, and quite another to be noticed. If a tree fell in the middle of a jungle and [...]

“Who would bother with online coupons?” One of my designers dismissed the e-advertisement with a click. On the contrary, online coupons are gaining a loyal following among online shoppers and a firm foothold in the realm of mainstream advertising. This is indisputable as a check using Google’s search returns with 19,400,000 results. That’s quite awesome. [...]

Mark Burnett triumphed and flourished with “Survivor”. Simon Fuller, succeeded beyond most people’s wildest dreams with “American Idol”. Tyra Banks got both men and women glued to the TV watching girls sashaying in “America’s Next Top Model”. TV audiences love reality shows, singing contests, dancing competitions, game quizzes, modeling challenges, fashion designer awards and the [...]

I have heard more than once, from naysayers, that no one reads advertisements willingly and therefore, nobody will intentionally read paid posts. Really? It is with much interest that I read the results of a recent research conducted by PayPerPost which concluded the power of payperpost as an online advertising medium. A click through rate [...]

It is always difficult for someone who is just starting a business. But sometimes, the problems start even before you start. Today, with Internet Marketing becoming more established, the choices are even more confusing. Many of us believe that a “real” business is when you have a little office on High Street, or if you [...]

When I was at the World Internet Mega Summit in May 2007, I was tempted several times to buy the special packages offered by the various gurus. At the end of the summit, I went home empty handed. This is not because the offerings were unattractive or their sale pitches were too good to be [...]

People I know who are jittery about internet businesses jerked themselves out of their stupor during the 4-day World Internet Mega Summit Singapore 2007. A few paid for mentoring programmes while others bought domain names. What was originally an uphill task seemed less daunting now.

I’m in marketing and advertising and naturally, my responsibility is to help my clients make more money. Is making money the be-all and end-all? I never thought money was the end. With greater wealth comes greater responsibilities. The World Internet Mega Summit Singapore 2007 held in Singapore from 26 to 29 May 2007 allowed me [...]