I have heard more than once, from naysayers, that no one reads advertisements willingly and therefore, nobody will intentionally read paid posts.
Really?
It is with much interest that I read the results of a recent research conducted by PayPerPost which concluded the power of payperpost as an online advertising medium. A click through rate of 10.54% [...]

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It is always difficult for someone who is just starting a business. But sometimes, the problems start even before you start. Today, with Internet Marketing becoming more established, the choices are even more confusing.
Many of us believe that a “real” business is when you have a little office on High Street, or if you had [...]

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When I was at the World Internet Mega Summit in May 2007, I was tempted several times to buy the special packages offered by the various gurus. At the end of the summit, I went home empty handed. This is not because the offerings were unattractive or their sale pitches were too good to be [...]

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People I know who are jittery about internet businesses jerked themselves out of their stupor during the 4-day World Internet Mega Summit Singapore 2007. A few paid for mentoring programmes while others bought domain names. What was originally an uphill task seemed less daunting now.
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I’m in marketing and advertising and naturally, my responsibility is to help my clients make more money. Is making money the be-all and end-all? I never thought money was the end. With greater wealth comes greater responsibilities. The World Internet Mega Summit Singapore 2007 held in Singapore from 26 to 29 May 2007 allowed me [...]

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I just attended the 2-day National Achiever Congress held in Singapore on 24 - 25 May 2007. James Skinner said there is just too much money going round the globe today, so much so that investors and venture capitalists simply don’t know where to put their money. Yet, ironically, we still see poverty, hunger and [...]

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In today’s marketing landscape, it is going to be very difficult for you to avoid the question of marketing online. If you are comfortable with it, great; if not, you seriously have to take a good look at it. One of the areas that is growing in significance is blog marketing.
This is where advertisers get [...]

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I commented in my earlier blog post, Why Pay Retail When You Can Save Up To 70%, that compelling copy and irresistible offers can make buyers ignore the aesthetics of a website. Mal Emery, a renowned Australian marketing guru, said that offers are most the most important elements in a selling proposition. It can override [...]

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