Category: How to …?

This is a “how to” series that attempt to answer some of the frequently asked questions

How to Use “Pay by Performance” with a Marketing Agency?

How to Use “Pay by Performance” with a Marketing Agency?

Very happy with the good response at my previous blog on a How to Pay your Advertising Agency?. Friends from the Creative industry generally lamented about being under paid and under appreciated while clients were genuinely concerned if they can recoup their investments in creative and production costs. I was specifically asked if I can …

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