After I wrote Sales Copy That�s Too Good To be True for Affiliate KB, I started to wonder whether professional copywriters (freelance or otherwise) are properly briefed for their assignments. I have a feeling that very few clients know how to write a proper copy brief. I have a Copy Brief with 24 questions! Come [...]

One of the most important ingredient in a good marketing plan is PRICE. But the question that causes sleepless nights and endless stress remains – how do I know what is the right price?
For some companies, that answer can be obtained through market surveys, either surveying consumer opinion or market price distribution. But what if [...]

This is the 2nd installment of the Logo Design series. We now have a good understand Why Is Logo Design That Important. Yet, many of us are not investing in a good logo design.
We know a good company name is very important. Some would even spend a tidy sum to get a renowned marketing research [...]

Since I did the previous post on My AE Knows Nuts, I have been getting quite a few emails and feedback (positive and hilarious).

But one question deserves an answer. An associate asked, if the role of an Account Executive is so important in a marketing or advertisng agency, how can we identify a good one? [...]

There are many times in the career of a marketing person where this issue will come up -Which agency should I use? How to hire a marketing/advertising agency? From the perspective of the advertising agency or the marketing agency, the answer is simple, “Use us!”
The client is usually pressured from many quarters, among which are [...]

Very happy with the good response at my previous blog on a How to Pay your Advertising Agency?. Friends from the Creative industry generally lamented about being under paid and under appreciated while clients were genuinely concerned if they can recoup their investments in creative and production costs. I was specifically asked if I can [...]