Category Archives: How to …?

This is a “how to” series that attempt to answer some of the frequently asked questions

How Much To Pay Your Advertising Agency?

Posted on September 6, 2007 by Vivienne Quek

Over the weekends, I received quite a few emails asking two questions: 1) What is the correct price to pay to the advertising agency/ freelance designer and 2) How to pay via “pay by performance”. Today, let’s deal with the … Continue reading →

Posted in How to ...?, Marketing Strategies and Tips | 8 Comments

How To Write Headlines That Sell

Posted on July 10, 2007 by Vivienne Quek

Most people read the newspapers for news and social information (or sometimes called “gossips”), and not for advertisements. Yet, advertisers are spending good money to be seen. To overcome this challenge, creative folks use a mix of traffic stopping words … Continue reading →

Posted in Copy, How to ...? | 12 Comments

How to Select and Brief a Copywriter?

Posted on June 21, 2007 by Vivienne Quek

After I wrote Sales Copy That’s Too Good To be True for Affiliate KB, I started to wonder whether professional copywriters (freelance or otherwise) are properly briefed for their assignments. I have a feeling that very few clients know how … Continue reading →

Posted in Copy, How to ...?, Marketing Strategies and Tips | 11 Comments

How To Price Right If You Have No Idea What To Price At?

Posted on April 22, 2007 by Vivienne Quek

One of the most important ingredient in a good marketing plan is PRICE. But the question that causes sleepless nights and endless stress remains – how do I know what is the right price? For some companies, that answer can … Continue reading →

Posted in How to ...?, Internet Marketing, Price Strategies | 1 Comment

4 Great Tips To Spotting and Hiring a Good AE (Account Executive)

Posted on April 4, 2007 by Vivienne Quek

Since I did the previous post on My AE Knows Nuts, I have been getting quite a few emails and feedback (positive and hilarious). But one question deserves an answer. An associate asked, if the role of an Account Executive … Continue reading →

Posted in How to ...?, Marketing Agency Secrets | Leave a comment

4 Great Tips to Selecting The Best Marketing or Advertising Agency

Posted on March 30, 2007 by Vivienne Quek

There are many times in the career of a marketing person where this issue will come up -Which agency should I use? How to hire a marketing/advertising agency? From the perspective of the advertising agency or the marketing agency, the … Continue reading →

Posted in How to ...?, Marketing Strategies and Tips | 4 Comments

How to Use “Pay by Performance” with a Marketing Agency?

Posted on March 13, 2007 by Vivienne Quek

Very happy with the good response at my previous blog on a How to Pay your Advertising Agency?. Friends from the Creative industry generally lamented about being under paid and under appreciated while clients were genuinely concerned if they can … Continue reading →

Posted in How to ...?, Marketing Strategies and Tips | 3 Comments