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	<title>Versa Creations Marketing &#38; Advertising Blog &#187; How to &#8230;?</title>
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	<link>http://www.versacreations.net</link>
	<description>Build Success through Smart Marketing!</description>
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		<title>Social Networking in the Working World</title>
		<link>http://www.versacreations.net/advertising/1213/social-networking-in-the-working-world/</link>
		<comments>http://www.versacreations.net/advertising/1213/social-networking-in-the-working-world/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 05:30:02 +0000</pubDate>
		<dc:creator>Calvin</dc:creator>
				<category><![CDATA[Corporate Blogging]]></category>
		<category><![CDATA[How to ...?]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=1213</guid>
		<description><![CDATA[It is so easy to take part in the social networking world when you are just a student. What you had for breakfast, where are you now and the many other foibles don&#8217;t seem to matter that much. Then, look &#8230; <a href="http://www.versacreations.net/advertising/1213/social-networking-in-the-working-world/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Off-Topic: Save a Life with Continuous Chest Compression</title>
		<link>http://www.versacreations.net/advertising/709/off-topic-save-a-life-with-continuous-chest-compression/</link>
		<comments>http://www.versacreations.net/advertising/709/off-topic-save-a-life-with-continuous-chest-compression/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 08:32:57 +0000</pubDate>
		<dc:creator>Calvin</dc:creator>
				<category><![CDATA[How to ...?]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=709</guid>
		<description><![CDATA[Just wanted to share this. Nothing to do with Marketing, or Advertising, or Sex, but I most certainly hope that it will be useful.]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/709/off-topic-save-a-life-with-continuous-chest-compression/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Web Sites and Usability</title>
		<link>http://www.versacreations.net/advertising/477/web-sites-and-usability/</link>
		<comments>http://www.versacreations.net/advertising/477/web-sites-and-usability/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 02:06:51 +0000</pubDate>
		<dc:creator>Calvin</dc:creator>
				<category><![CDATA[Corporate Blogging]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=477</guid>
		<description><![CDATA[Just read an interesting interview over at the Corporate Eye blog about good usability. This is an interesting read. You would think that after so many years of being online, most of us will have a good grasp of this &#8230; <a href="http://www.versacreations.net/advertising/477/web-sites-and-usability/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>11</slash:comments>
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		<title>Completing 2008, Creating 2009</title>
		<link>http://www.versacreations.net/advertising/439/completing-2008-creating-2009/</link>
		<comments>http://www.versacreations.net/advertising/439/completing-2008-creating-2009/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 01:12:51 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Sharing is Learning]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=439</guid>
		<description><![CDATA[How did you like your past 364 days? How do you intend to create your next 365 days in 2009? Tomorrow is a brand new year waiting for you and I. Here&#8217;s some questions from my friend, John Stamoulos to &#8230; <a href="http://www.versacreations.net/advertising/439/completing-2008-creating-2009/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>10</slash:comments>
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		<title>How Does Ad Agency Charge Rush Fees &#8211; Don&#8217;t Do, No Charge! (Part 3 of 4)</title>
		<link>http://www.versacreations.net/advertising/234/how-does-ad-agency-charge-rush-fees-dont-do-part-34/</link>
		<comments>http://www.versacreations.net/advertising/234/how-does-ad-agency-charge-rush-fees-dont-do-part-34/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 00:01:55 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Rants]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/234/how-does-ad-agency-charge-rush-fees-dont-do-part-34/</guid>
		<description><![CDATA[In part 1, supporting clients who have urgent jobs at the usual price &#8211; especially when there is no financial loss &#8211; is suggested. In part 2, offering creative payment terms were recommended. Here, in part 3, let&#8217;s talk about &#8230; <a href="http://www.versacreations.net/advertising/234/how-does-ad-agency-charge-rush-fees-dont-do-part-34/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/234/how-does-ad-agency-charge-rush-fees-dont-do-part-34/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How Does Ad Agency Charge Rush Fees &#8211; Charge Creatively (Part 2 of 4)</title>
		<link>http://www.versacreations.net/advertising/233/how-does-ad-agency-charge-rush-fees-part-2/</link>
		<comments>http://www.versacreations.net/advertising/233/how-does-ad-agency-charge-rush-fees-part-2/#comments</comments>
		<pubDate>Sun, 16 Mar 2008 00:01:36 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/233/how-does-ad-agency-charge-rush-fees-part-2/</guid>
		<description><![CDATA[In part 1 of this 4-part series, I have suggested that agencies should consider accepting rush jobs and charge the usual price, especially under these circumstances: This is a long standing client who has been really nice and supportive all &#8230; <a href="http://www.versacreations.net/advertising/233/how-does-ad-agency-charge-rush-fees-part-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/233/how-does-ad-agency-charge-rush-fees-part-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>How Does Ad Agency Charge Rush Fees &#8211; Why Charge (Part 1 of 4)</title>
		<link>http://www.versacreations.net/advertising/229/how-does-ad-agency-charge-rush-fees-part-14/</link>
		<comments>http://www.versacreations.net/advertising/229/how-does-ad-agency-charge-rush-fees-part-14/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 00:01:01 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Rants]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/229/how-does-ad-agency-charge-rush-fees-part-14/</guid>
		<description><![CDATA[I believe that proper strategizing and planning will yield a better result compared to a hastily put together rush job. Racing against time, going without sleep, working non-stop under immense pressure, bashing with internal and external folks to get things &#8230; <a href="http://www.versacreations.net/advertising/229/how-does-ad-agency-charge-rush-fees-part-14/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/229/how-does-ad-agency-charge-rush-fees-part-14/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How To Survive As A Small Agency</title>
		<link>http://www.versacreations.net/advertising/208/how-to-survive-as-a-small-agency/</link>
		<comments>http://www.versacreations.net/advertising/208/how-to-survive-as-a-small-agency/#comments</comments>
		<pubDate>Wed, 17 Oct 2007 06:16:37 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Agency Secrets]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/208/how-to-survive-as-a-small-agency/</guid>
		<description><![CDATA[&#8220;Robert Kiyosaki said only 5% of those who started their own business will survive beyond 5 years, so you must be doing quite well. Doing business now tough or not?&#8221; Someone said that to me that when I attended a &#8230; <a href="http://www.versacreations.net/advertising/208/how-to-survive-as-a-small-agency/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/208/how-to-survive-as-a-small-agency/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How Much To Pay Your Advertising Agency?</title>
		<link>http://www.versacreations.net/advertising/9/how-much-to-pay-to-your-ad-agency/</link>
		<comments>http://www.versacreations.net/advertising/9/how-much-to-pay-to-your-ad-agency/#comments</comments>
		<pubDate>Thu, 06 Sep 2007 16:00:13 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/9/how-much-to-pay-to-your-ad-agency/</guid>
		<description><![CDATA[Over the weekends, I received quite a few emails asking two questions: 1) What is the correct price to pay to the advertising agency/ freelance designer and 2) How to pay via &#8220;pay by performance&#8221;. Today, let&#8217;s deal with the &#8230; <a href="http://www.versacreations.net/advertising/9/how-much-to-pay-to-your-ad-agency/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/9/how-much-to-pay-to-your-ad-agency/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>How To Write Headlines That Sell</title>
		<link>http://www.versacreations.net/advertising/124/how-to-write-headlines-that-sell/</link>
		<comments>http://www.versacreations.net/advertising/124/how-to-write-headlines-that-sell/#comments</comments>
		<pubDate>Tue, 10 Jul 2007 03:16:19 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[How to ...?]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/124/how-to-write-headlines-that-sell/</guid>
		<description><![CDATA[Most people read the newspapers for news and social information (or sometimes called &#8220;gossips&#8221;), and not for advertisements. Yet, advertisers are spending good money to be seen. To overcome this challenge, creative folks use a mix of traffic stopping words &#8230; <a href="http://www.versacreations.net/advertising/124/how-to-write-headlines-that-sell/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/124/how-to-write-headlines-that-sell/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>How to Select and Brief a Copywriter?</title>
		<link>http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/</link>
		<comments>http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comments</comments>
		<pubDate>Thu, 21 Jun 2007 08:41:54 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/</guid>
		<description><![CDATA[After I wrote Sales Copy That&#8217;s Too Good To be True for Affiliate KB, I started to wonder whether professional copywriters (freelance or otherwise) are properly briefed for their assignments. I have a feeling that very few clients know how &#8230; <a href="http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>How To Price Right If You Have No Idea What To Price At?</title>
		<link>http://www.versacreations.net/advertising/74/how-to-price-right-if-you-have-no-idea-what-to-price-at/</link>
		<comments>http://www.versacreations.net/advertising/74/how-to-price-right-if-you-have-no-idea-what-to-price-at/#comments</comments>
		<pubDate>Sun, 22 Apr 2007 15:11:19 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Price Strategies]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/74/how-to-price-right-if-you-have-no-idea-what-to-price-at/</guid>
		<description><![CDATA[One of the most important ingredient in a good marketing plan is PRICE. But the question that causes sleepless nights and endless stress remains &#8211; how do I know what is the right price? For some companies, that answer can &#8230; <a href="http://www.versacreations.net/advertising/74/how-to-price-right-if-you-have-no-idea-what-to-price-at/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/74/how-to-price-right-if-you-have-no-idea-what-to-price-at/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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