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	<title>Versa Creations Marketing &#38; Advertising Blog &#187; How to &#8230;?</title>
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	<description>Build Success through Smart Marketing!</description>
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		<title>Web Sites and Usability</title>
		<link>http://www.versacreations.net/advertising/477/web-sites-and-usability/</link>
		<comments>http://www.versacreations.net/advertising/477/web-sites-and-usability/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 02:06:51 +0000</pubDate>
		<dc:creator>Calvin</dc:creator>
				<category><![CDATA[Corporate Blogging]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

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		<description><![CDATA[Just read an interesting interview over at the Corporate Eye blog about good usability.
This is an interesting read. You would think that after so many years of being online, most of us will have a good grasp of this concept of usability. Well, just as common sense is rather uncommon, than good usability is yet [...]]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Completing 2008, Creating 2009</title>
		<link>http://www.versacreations.net/advertising/439/completing-2008-creating-2009/</link>
		<comments>http://www.versacreations.net/advertising/439/completing-2008-creating-2009/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 01:12:51 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Sharing is Learning]]></category>

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		<description><![CDATA[
How did you like your past 364 days?
How do you intend to create your next 365 days in 2009?
Tomorrow is a brand new year waiting for you and I. Here&#8217;s some questions from my friend, John Stamoulos to complete 2008 and create 2009. You may find some of the questions really tough to answer, however, [...]]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>How Does Ad Agency Charge Rush Fees &#8211; Don&#8217;t Do, No Charge! (Part 3 of 4)</title>
		<link>http://www.versacreations.net/advertising/234/how-does-ad-agency-charge-rush-fees-dont-do-part-34/</link>
		<comments>http://www.versacreations.net/advertising/234/how-does-ad-agency-charge-rush-fees-dont-do-part-34/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 00:01:55 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Rants]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/234/how-does-ad-agency-charge-rush-fees-dont-do-part-34/</guid>
		<description><![CDATA[
In part 1,  supporting clients who have urgent jobs at the usual price  &#8211; especially when there is no financial loss &#8211; is suggested.
In part 2, offering creative payment terms were recommended.
Here, in part 3, let&#8217;s talk about when and if an ad agency should seriously consider dropping a rush job if it [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/234/how-does-ad-agency-charge-rush-fees-dont-do-part-34/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>How Does Ad Agency Charge Rush Fees &#8211; Charge Creatively (Part 2 of 4)</title>
		<link>http://www.versacreations.net/advertising/233/how-does-ad-agency-charge-rush-fees-part-2/</link>
		<comments>http://www.versacreations.net/advertising/233/how-does-ad-agency-charge-rush-fees-part-2/#comments</comments>
		<pubDate>Sun, 16 Mar 2008 00:01:36 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

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		<description><![CDATA[
In part 1  of this 4-part series, I have suggested that agencies should consider accepting rush jobs and charge the usual price, especially under these circumstances:

 This is a long standing client who has been really nice and supportive all these years.
 This is an isolated incident.
 There is no financial loss.
 This is [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>How Does Ad Agency Charge Rush Fees &#8211; Why Charge (Part 1 of 4)</title>
		<link>http://www.versacreations.net/advertising/229/how-does-ad-agency-charge-rush-fees-part-14/</link>
		<comments>http://www.versacreations.net/advertising/229/how-does-ad-agency-charge-rush-fees-part-14/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 00:01:01 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Rants]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/229/how-does-ad-agency-charge-rush-fees-part-14/</guid>
		<description><![CDATA[
I believe that proper strategizing and planning will yield a better result compared to a hastily put together rush job. Racing against time, going without sleep, working non-stop under immense pressure, bashing with internal and external folks to get things done are stressful and nerve wrecking. I much prefer to plan ahead, get things organised [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/229/how-does-ad-agency-charge-rush-fees-part-14/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How To Survive As A Small Agency</title>
		<link>http://www.versacreations.net/advertising/208/how-to-survive-as-a-small-agency/</link>
		<comments>http://www.versacreations.net/advertising/208/how-to-survive-as-a-small-agency/#comments</comments>
		<pubDate>Wed, 17 Oct 2007 06:16:37 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Agency Secrets]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/208/how-to-survive-as-a-small-agency/</guid>
		<description><![CDATA[&#8220;Robert Kiyosaki said only 5% of those who started their own business will survive beyond 5 years, so you must be doing quite well. Doing business now tough or not?&#8221; Someone said that to me that when I attended a preview last weekend.
Sometimes, I wonder why I try so hard. In a world dominated by [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
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		<title>How Much To Pay Your Advertising Agency?</title>
		<link>http://www.versacreations.net/advertising/9/how-much-to-pay-to-your-ad-agency/</link>
		<comments>http://www.versacreations.net/advertising/9/how-much-to-pay-to-your-ad-agency/#comments</comments>
		<pubDate>Thu, 06 Sep 2007 16:00:13 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/9/how-much-to-pay-to-your-ad-agency/</guid>
		<description><![CDATA[Over the weekends, I received quite a few emails asking two questions: 1) What is the correct price to pay to the advertising agency/ freelance designer and 2) How to pay via &#8220;pay by performance&#8221;. Today, let&#8217;s deal with the first question as I&#8217;m sure you would ponder every now and then on how much [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/9/how-much-to-pay-to-your-ad-agency/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>How To Write Headlines That Sell</title>
		<link>http://www.versacreations.net/advertising/124/how-to-write-headlines-that-sell/</link>
		<comments>http://www.versacreations.net/advertising/124/how-to-write-headlines-that-sell/#comments</comments>
		<pubDate>Tue, 10 Jul 2007 03:16:19 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[How to ...?]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/124/how-to-write-headlines-that-sell/</guid>
		<description><![CDATA[Most people read the newspapers for news and social information (or sometimes called &#8220;gossips&#8221;), and not for advertisements. Yet, advertisers are spending good money to be seen. To overcome this challenge, creative folks use a mix of traffic stopping words and images to get you to read these advertisements.
Today, let&#8217;s talk about words, specifically the [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/124/how-to-write-headlines-that-sell/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>How to Select and Brief a Copywriter?</title>
		<link>http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/</link>
		<comments>http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comments</comments>
		<pubDate>Thu, 21 Jun 2007 08:41:54 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/</guid>
		<description><![CDATA[After I wrote Sales Copy Thatï¿½s Too Good To be True for Affiliate KB, I started to wonder whether professional copywriters (freelance or otherwise) are properly briefed for their assignments. I have a feeling that very few clients know how to write a proper copy brief. I have a Copy Brief with 24 questions! Come [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>How To Price Right If You Have No Idea What To Price At?</title>
		<link>http://www.versacreations.net/advertising/74/how-to-price-right-if-you-have-no-idea-what-to-price-at/</link>
		<comments>http://www.versacreations.net/advertising/74/how-to-price-right-if-you-have-no-idea-what-to-price-at/#comments</comments>
		<pubDate>Sun, 22 Apr 2007 15:11:19 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Price Strategies]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/74/how-to-price-right-if-you-have-no-idea-what-to-price-at/</guid>
		<description><![CDATA[One of the most important ingredient in a good marketing plan is PRICE. But the question that causes sleepless nights and endless stress remains &#8211; how do I know what is the right price?
For some companies, that answer can be obtained through market surveys, either surveying consumer opinion or market price distribution. But what if [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/74/how-to-price-right-if-you-have-no-idea-what-to-price-at/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Much Should You Pay for a Logo Design?</title>
		<link>http://www.versacreations.net/advertising/31/how-much-should-you-pay-for-a-logo-design/</link>
		<comments>http://www.versacreations.net/advertising/31/how-much-should-you-pay-for-a-logo-design/#comments</comments>
		<pubDate>Wed, 18 Apr 2007 03:03:51 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Price Strategies]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/31/how-much-should-you-pay-for-a-logo-design/</guid>
		<description><![CDATA[This is the 2nd installment of the Logo Design series. We now have a good understand Why Is Logo Design That Important. Yet, many of us are not investing in a good logo design.
We know a good company name is very important. Some would even spend a tidy sum to get a renowned marketing research [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/31/how-much-should-you-pay-for-a-logo-design/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>4 Great Tips To Spotting and Hiring a Good AE (Account Executive)</title>
		<link>http://www.versacreations.net/advertising/29/how-to-spot-and-hire-a-good-ae-account-executive/</link>
		<comments>http://www.versacreations.net/advertising/29/how-to-spot-and-hire-a-good-ae-account-executive/#comments</comments>
		<pubDate>Wed, 04 Apr 2007 01:14:51 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Agency Secrets]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/29/how-to-spot-and-hire-a-good-ae-account-executive/</guid>
		<description><![CDATA[Since I did the previous post on My AE Knows Nuts, I have been getting quite a few emails and feedback (positive and hilarious).

But one question deserves an answer. An associate asked, if the role of an Account Executive is so important in a marketing or advertisng agency, how can we identify a good one? [...]]]></description>
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		<slash:comments>0</slash:comments>
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