In part 1, supporting clients who have urgent jobs at the usual price - especially when there is no financial loss - is suggested.
In part 2, offering creative payment terms were recommended.
Here, in part 3, let’s talk about when and if an ad agency should seriously consider dropping a rush job if it […]

Popularity: 8% [?]

In part 1 of this 4-part series, I have suggested that agencies should consider accepting rush jobs and charge the usual price, especially under these circumstances:

This is a long standing client who has been really nice and supportive all these years.
This is an isolated incident.
There is no financial loss.
This is […]

Popularity: 6% [?]

I believe that proper strategizing and planning will yield a better result compared to a hastily put together rush job. Racing against time, going without sleep, working non-stop under immense pressure, bashing with internal and external folks to get things done are stressful and nerve wrecking. I much prefer to plan ahead, get things organised […]

Popularity: 7% [?]

“Robert Kiyosaki said only 5% of those who started their own business will survive beyond 5 years, so you must be doing quite well. Doing business now tough or not?” Someone said that to me that when I attended a preview last weekend.
Sometimes, I wonder why I try so hard. In a world dominated by […]

Popularity: 14% [?]

Over the weekends, I received quite a few emails asking two questions: 1) What is the correct price to pay to the advertising agency/ freelance designer and 2) How to pay via “pay by performance”. Today, let’s deal with the first question as I’m sure you would ponder every now and then on how much […]

Popularity: 12% [?]

Most people read the newspapers for news and social information (or sometimes called “gossips”), and not for advertisements. Yet, advertisers are spending good money to be seen. To overcome this challenge, creative folks use a mix of traffic stopping words and images to get you to read these advertisements.
Today, let’s talk about words, specifically the […]

Popularity: 16% [?]

After I wrote Sales Copy That�s Too Good To be True for Affiliate KB, I started to wonder whether professional copywriters (freelance or otherwise) are properly briefed for their assignments. I have a feeling that very few clients know how to write a proper copy brief. I have a Copy Brief with 24 questions! Come […]

Popularity: 17% [?]

One of the most important ingredient in a good marketing plan is PRICE. But the question that causes sleepless nights and endless stress remains - how do I know what is the right price?
For some companies, that answer can be obtained through market surveys, either surveying consumer opinion or market price distribution. But what if […]

Popularity: 13% [?]