Category Archives: How to …?

This is a “how to” series that attempt to answer some of the frequently asked questions

Social Networking in the Working World

Posted on December 1, 2011 by Calvin

It is so easy to take part in the social networking world when you are just a student. What you had for breakfast, where are you now and the many other foibles don’t seem to matter that much. Then, look … Continue reading →

Posted in Corporate Blogging, How to ...? | 3 Comments

Off-Topic: Save a Life with Continuous Chest Compression

Posted on October 11, 2010 by Calvin

Just wanted to share this. Nothing to do with Marketing, or Advertising, or Sex, but I most certainly hope that it will be useful.

Posted in How to ...? | 2 Comments

Web Sites and Usability

Posted on April 8, 2009 by Calvin

Just read an interesting interview over at the Corporate Eye blog about good usability. This is an interesting read. You would think that after so many years of being online, most of us will have a good grasp of this … Continue reading →

Posted in Corporate Blogging, Entrepreneurship, How to ...?, Marketing Strategies and Tips | 11 Comments

Completing 2008, Creating 2009

Posted on December 31, 2008 by Vivienne Quek

How did you like your past 364 days? How do you intend to create your next 365 days in 2009? Tomorrow is a brand new year waiting for you and I. Here’s some questions from my friend, John Stamoulos to … Continue reading →

Posted in How to ...?, Sharing is Learning | 10 Comments

How Does Ad Agency Charge Rush Fees – Don’t Do, No Charge! (Part 3 of 4)

Posted on March 21, 2008 by Vivienne Quek

In part 1, supporting clients who have urgent jobs at the usual price – especially when there is no financial loss – is suggested. In part 2, offering creative payment terms were recommended. Here, in part 3, let’s talk about … Continue reading →

Posted in How to ...?, Marketing Rants, Marketing Strategies and Tips | 3 Comments

How Does Ad Agency Charge Rush Fees – Charge Creatively (Part 2 of 4)

Posted on March 16, 2008 by Vivienne Quek

In part 1 of this 4-part series, I have suggested that agencies should consider accepting rush jobs and charge the usual price, especially under these circumstances: This is a long standing client who has been really nice and supportive all … Continue reading →

Posted in How to ...?, Marketing Strategies and Tips | 1 Comment

How Does Ad Agency Charge Rush Fees – Why Charge (Part 1 of 4)

Posted on March 13, 2008 by Vivienne Quek

I believe that proper strategizing and planning will yield a better result compared to a hastily put together rush job. Racing against time, going without sleep, working non-stop under immense pressure, bashing with internal and external folks to get things … Continue reading →

Posted in How to ...?, Marketing Rants, Marketing Strategies and Tips | 4 Comments

How To Survive As A Small Agency

Posted on October 17, 2007 by Vivienne Quek

“Robert Kiyosaki said only 5% of those who started their own business will survive beyond 5 years, so you must be doing quite well. Doing business now tough or not?” Someone said that to me that when I attended a … Continue reading →

Posted in How to ...?, Marketing Agency Secrets | 4 Comments