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	<title>Versa Creations Marketing &#38; Advertising Blog &#187; Guest Writers</title>
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	<link>http://www.versacreations.net</link>
	<description>Build Success through Smart Marketing!</description>
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		<title>A 500lbs Gorilla will Beat a 100lbs Human Anytime &#8230;</title>
		<link>http://www.versacreations.net/advertising/256/a-500lbs-gorilla-will-beat-a-100lbs-human-anytime-in-marketing/</link>
		<comments>http://www.versacreations.net/advertising/256/a-500lbs-gorilla-will-beat-a-100lbs-human-anytime-in-marketing/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 13:02:43 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Guest Writers]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

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Calvin Warr is a long time marketing professional and has worked in global organisations in consumer electronics, telecommunications and the IT industry. I have invited him to share some thoughts about why small businesses find it so hard to see results when they spend on advertising and marketing. Hope you enjoy this.
=== ===
It is always [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<title>Is Facebooking Fantastic or Foolish?</title>
		<link>http://www.versacreations.net/advertising/246/is-facebooking-fantastic-or-foolish/</link>
		<comments>http://www.versacreations.net/advertising/246/is-facebooking-fantastic-or-foolish/#comments</comments>
		<pubDate>Wed, 28 May 2008 03:26:39 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Guest Writers]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

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		<description><![CDATA[My guest writer for May is an experienced marketer and publicist in the lifestyle and heritage sector, who relishes new ideas, refreshing approaches, and unconventional solutions to age-old problems.  If you visit Walter Lim&#8217;s blog at Coolinsight, you will be fascinated with his candid thoughts on marketing and public relations and entertained by his [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Are Clients the Devils, Buddies, UnSpeakables or Angels?</title>
		<link>http://www.versacreations.net/advertising/243/are-clients-the-devils-buddies-unspeakables-or-angels/</link>
		<comments>http://www.versacreations.net/advertising/243/are-clients-the-devils-buddies-unspeakables-or-angels/#comments</comments>
		<pubDate>Sat, 19 Apr 2008 16:57:30 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Guest Writers]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

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		<description><![CDATA[
It&#8217;s with great pleasure that I introduce this month&#8217;s guest writer,  Jef Tan.
Jef is a dear friend of mine. Not only that, he was my colleague when we worked in Pounds and Jordan. On top of that, he has been my boss. After he left P&#38;J to start his own agency, he invited me [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Why I would rather Hire an Ad Agency</title>
		<link>http://www.versacreations.net/advertising/231/why-i-would-rather-hire-an-ad-agency/</link>
		<comments>http://www.versacreations.net/advertising/231/why-i-would-rather-hire-an-ad-agency/#comments</comments>
		<pubDate>Thu, 06 Mar 2008 17:00:23 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Guest Writers]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

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		<description><![CDATA[I enjoy having guest writers to share their experience and view points here. Today, I have Calvin Warr disclosing why he prefers to hire an advertising agency compare to getting a freelancer.
Calvin has been in marketing for many years. From running his own studio to working in huge marketing teams and of course, have worked [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<title>My Thoughts as a Copywriter</title>
		<link>http://www.versacreations.net/advertising/226/my-thoughts-as-a-copywriter/</link>
		<comments>http://www.versacreations.net/advertising/226/my-thoughts-as-a-copywriter/#comments</comments>
		<pubDate>Sun, 03 Feb 2008 15:17:23 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[Guest Writers]]></category>

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		<description><![CDATA[Solomon Raju is a long-time reader of this blog. He has a deep passion  for words and recently he has decided to go full time into professional  copy-writing. In the past few months, he has gone through many ups and  downs and he is sharing his thoughts here with us as my [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Is the Television Dead?</title>
		<link>http://www.versacreations.net/advertising/205/is-the-television-dead/</link>
		<comments>http://www.versacreations.net/advertising/205/is-the-television-dead/#comments</comments>
		<pubDate>Sat, 06 Oct 2007 14:26:46 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Guest Writers]]></category>
		<category><![CDATA[Sharing is Learning]]></category>

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		<description><![CDATA[According to AdAge.com on 17 September 2007:
Recession or not, traditional media is getting ready to feel the pain. Last week, TNS found that U.S. ad spending fell for the second quarter in a row, the first time that has happened since 2001. Depressing as it might appear, it&#8217;s a trend you might want to get [...]]]></description>
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		<slash:comments>6</slash:comments>
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