Archive for the 'Guest Writers' Category

A 500lbs Gorilla will Beat a 100lbs Human Anytime …

Wednesday, August 6th, 2008

Calvin Warr is a long time marketing professional and has worked in global organisations in consumer electronics, telecommunications and the IT industry. I have invited him to share some thoughts about why small businesses find it so hard to see results when they spend on advertising and marketing. Hope you enjoy this.
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It is always [...]

Is Facebooking Fantastic or Foolish?

Wednesday, May 28th, 2008

My guest writer for May is an experienced marketer and publicist in the lifestyle and heritage sector, who relishes new ideas, refreshing approaches, and unconventional solutions to age-old problems. If you visit Walter Lim’s blog at Coolinsight, you will be fascinated with his candid thoughts on marketing and public relations and entertained by his [...]

Are Clients the Devils, Buddies, UnSpeakables or Angels?

Saturday, April 19th, 2008

It’s with great pleasure that I introduce this month’s guest writer, Jef Tan.
Jef is a dear friend of mine. Not only that, he was my colleague when we worked in Pounds and Jordan. On top of that, he has been my boss. After he left P&J to start his own agency, he invited me [...]

Why I would rather Hire an Ad Agency

Thursday, March 6th, 2008

I enjoy having guest writers to share their experience and view points here. Today, I have Calvin Warr disclosing why he prefers to hire an advertising agency compare to getting a freelancer.
Calvin has been in marketing for many years. From running his own studio to working in huge marketing teams and of course, have worked [...]

My Thoughts as a Copywriter

Sunday, February 3rd, 2008

Solomon Raju is a long-time reader of this blog. He has a deep passion for words and recently he has decided to go full time into professional copy-writing. In the past few months, he has gone through many ups and downs and he is sharing his thoughts here with us as my [...]

Is the Television Dead?

Saturday, October 6th, 2007

According to AdAge.com on 17 September 2007:
Recession or not, traditional media is getting ready to feel the pain. Last week, TNS found that U.S. ad spending fell for the second quarter in a row, the first time that has happened since 2001. Depressing as it might appear, it’s a trend you might want to get [...]

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