Category Archives: Guest Writers

A 500lbs Gorilla will Beat a 100lbs Human Anytime …

Posted on August 6, 2008 by Vivienne Quek

Calvin Warr is a long time marketing professional and has worked in global organisations in consumer electronics, telecommunications and the IT industry. I have invited him to share some thoughts about why small businesses find it so hard to see … Continue reading →

Posted in Entrepreneurship, Guest Writers, Marketing Strategies and Tips | 7 Comments

Is Facebooking Fantastic or Foolish?

Posted on May 28, 2008 by Vivienne Quek

My guest writer for May is an experienced marketer and publicist in the lifestyle and heritage sector, who relishes new ideas, refreshing approaches, and unconventional solutions to age-old problems. If you visit Walter Lim’s blog at Coolinsight, you will be … Continue reading →

Posted in Guest Writers, Internet Marketing, Marketing Strategies and Tips | 3 Comments

Are Clients the Devils, Buddies, UnSpeakables or Angels?

Posted on April 19, 2008 by Vivienne Quek

It’s with great pleasure that I introduce this month’s guest writer, Jef Tan. Jef is a dear friend of mine. Not only that, he was my colleague when we worked in Pounds and Jordan. On top of that, he has … Continue reading →

Posted in Guest Writers, Marketing Strategies and Tips | 3 Comments

Why I would rather Hire an Ad Agency

Posted on March 6, 2008 by Vivienne Quek

I enjoy having guest writers to share their experience and view points here. Today, I have Calvin Warr disclosing why he prefers to hire an advertising agency compare to getting a freelancer. Calvin has been in marketing for many years. … Continue reading →

Posted in Guest Writers, Marketing Strategies and Tips | 7 Comments

My Thoughts as a Copywriter

Posted on February 3, 2008 by Vivienne Quek

Solomon Raju is a long-time reader of this blog. He has a deep passion for words and recently he has decided to go full time into professional copy-writing. In the past few months, he has gone through many ups and … Continue reading →

Posted in Copy, Guest Writers | 5 Comments

Is the Television Dead?

Posted on October 6, 2007 by Vivienne Quek

According to AdAge.com on 17 September 2007: Recession or not, traditional media is getting ready to feel the pain. Last week, TNS found that U.S. ad spending fell for the second quarter in a row, the first time that has … Continue reading →

Posted in Guest Writers, Sharing is Learning | 6 Comments